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Amazon announced today it will increase the cost of its Prime service by $20, to $99 per year. Amazon Prime includes free two-day shipping of many items, unlimited video streaming on Prime Instant Video, and one free ebook borrowing per month.


In the ongoing war for your money, Google is reported to have been subtly building an alternative to Amazon Prime. Reportedly named “Google Shopping Express”, the service will be offered at $64-69 annually, making it about $15 cheaper than Amazon Prime. So far, so good!


Looking for a hot Christmas gift? Amazon is offering all Kindle Fire tablets at a discounted rate to Amazon Prime and Amazon Moms members. The prices are super low, so be sure to get yours before they run out!


You can get Amazon Prime for $7.99 per month now, but the flat discounted fee of $79 still applies. Is it worth it for streaming movies and TV shows, a free book a month from the Kindle Owners’ Lending Library, and free two-day delivery?