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Amazon announced today it will increase the cost of its Prime service by $20, to $99 per year. Amazon Prime includes free two-day shipping of many items, unlimited video streaming on Prime Instant Video, and one free ebook borrowing per month.

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In the ongoing war for your money, Google is reported to have been subtly building an alternative to Amazon Prime. Reportedly named “Google Shopping Express”, the service will be offered at $64-69 annually, making it about $15 cheaper than Amazon Prime. So far, so good!

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Looking for a hot Christmas gift? Amazon is offering all Kindle Fire tablets at a discounted rate to Amazon Prime and Amazon Moms members. The prices are super low, so be sure to get yours before they run out!

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You can get Amazon Prime for $7.99 per month now, but the flat discounted fee of $79 still applies. Is it worth it for streaming movies and TV shows, a free book a month from the Kindle Owners’ Lending Library, and free two-day delivery?