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Amazon announced today it will increase the cost of its Prime service by $20, to $99 per year. Amazon Prime includes free two-day shipping of many items, unlimited video streaming on Prime Instant Video, and one free ebook borrowing per month.


In the ongoing war for your money, Google is reported to have been subtly building an alternative to Amazon Prime. Reportedly named “Google Shopping Express”, the service will be offered at $64-69 annually, making it about $15 cheaper than Amazon Prime. So far, so good!