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Apple's phone market share took a double-digit hit, Samsung and HUAWEI gained

Apple's smartphone market share took a big tumble this past quarter while Samsung and HUAWEI both made considerable gains.

Published onAugust 1, 2019

A Samsung and Apple smartphone pitted head to head on a table.

Over the past few years, Chinese phone vendors have been gobbling up smartphone market share around the world. While these companies continue to grow, it inevitably leads to a smaller piece of the pie for all the other companies.

It seems that Apple and its line of iPhones are now eating up a much smaller portion of that pie. According to Counterpoint Research, Apple’s smartphone market share for the second quarter of 2019 dropped by a whopping 11.9 percent as compared to the same time last year.

You might be thinking Counterpoint’s numbers could be wrong. However, Strategy Analytics shows Apple also losing ground, although it claims Apple’s smartphone market share only dropped by 6.3 percent.

The bottom line is that Apple’s market share is slipping up significantly, which could be due to a variety of factors (high prices and a poor strategy in emerging markets likely being the two biggest).

Meanwhile, Counterpoint shows that Samsung’s market share grew by 7.1 percent year-over-year, and even HUAWEI saw growth at 4.6 percent. Granted, these numbers end at the second quarter of the year (June), so this upcoming quarter will likely see a significant drop for HUAWEI due to its presence on the U.S. government’s Entity List.

Xiaomi — the number four vendor around the world — also saw some slight growth at 0.9 percent. Rounding out the top five, OPPO saw a drop in smartphone market share to the tune of 2 percent.

You can see Counterpoint Research’s full report here.

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