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Samsung and LG now make up for 78% of all USA Android sales
Apple’s iOS sales continue to drop in the USA as a couple Android manufacturers take control over the market. Yes, you heard that right – a couple. We say this because Samsung is no longer the only big Android player in the USA; in fact, their numbers have been dropping. On the other hand, “Life is Good” for LG, which has been growing by massive proportions.
According to the latest sales data from Kantar Worldpanel ComTech, the USA market is not as varied as Europe’s and Asia’s. Two Android manufacturers rule here (Samsung and LG), owning about 78% of all Android mobile sales during Q2 of 2015.
This may not be a huge accomplishment for Samsung, but it is for the other Korean phone maker. LG’s sales have doubled… again. Today also marks a special milestone in LG’s road, as they managed to get more first-time smartphone buyers than Samsung.
“While the Android ecosystem in Europe and China continues to offer several brands to choose from, Android in the U.S. is undergoing its strongest consolidation yet, with Samsung and LG now accounting for 78% of all Android sales. LG is the real success story of the quarter. Not only did it double its share of the U.S. smartphone market once again, but it was also able, for the first time, to acquire more first-time smartphone buyers than Samsung.” -Carolina Milanesi, chief of research at Kantar Worldpanel ComTech
Obviously, the report will seem like great news for LG, Samsung and Android fans in the USA, but we have to step back and look at what’s going on in our market. We have a duopoly going on in the Android ecosystem, at least in the USA. Choice doesn’t look so varied once you look at other major markets. Manufacturers like Apple, HUAWEI and Meizu have been growing elsewhere. In fact, Meizu grew a stunning 700% when compared to Q2 of 2014!
Of course, Meizu, Xiaomi, HUAWEI and OnePlus are only brands you will see in Asia for now (at least at larger scales), but they are coming, guys. We have put together a neat list of up-and-coming manufacturers that we believe will change our world once (and if) they enter the US market. We need a change, as well as more variety, and I believe it’s coming from these Asian “small timers”. Would you agree?