2014 was a tough year for some smartphone manufacturers and a prosperous one for others. LG has managed to squeeze itself into the latter category, having seen its smartphone sales grow by 25 percent year-over-year, according to industry sources.
LG is estimated to have sold around 59.6 million smartphones throughout 2014, up from 47.6 million units in the previous year. This matches up pretty closely with the 60 million unit estimate mentioned several times in the third quarter of last year and brings LG closer to taking third spot in the global smartphone market.
LG and Huawei are both contesting fourth place, based on third quarter 2014 sales figures, with Xiaomi beating both companies into third place, behind market leaders Apple and Samsung. Although not rising as quickly as the explosive Xiaomi, LG has seen smartphone shipments consistently increase at a strong pace since 2011. According to Strategy Analytics, LG shipped 20 million smartphones in 2011, 26.3 million in 2012, and has now risen close to 60 million this year. We should see official figures for Q4 and yearly 2014 smartphone sales within the coming month.
Industry commentators are attributing LG’s strong growth to the rising popularity and competitive price point of its G smartphone line-up. From its flagship G2 and G3 smartphones, to lower-end G3 Stylus and the G3 Beat, LG has managed to cater to a range of budgets and consumer needs.
With LG making use of its own cutting-edge technology, such as its in-house flexible display found in the new G Flex 2, the company is in a strong position continue to compete with its rivals throughout 2015 and beyond.