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Apple's drop in iPhone shipments brought down entire premium market in Q1 2019
According to the latest report from Counterpoint Research, the premium global smartphone market dropped by a whopping 8 percent year-over-year in the first quarter of 2019. It appears that a major contributor to this drop is Apple, which saw its iPhone shipments drop by an astonishing 20 percent during the period.
In other words, Apple dominates so much of the premium global smartphone market with the iPhone that its drops affect the entire industry.
Counterpoint suggests that Samsung’s gains this quarter are likely due to the company’s decision to release three main devices in the newest Samsung Galaxy S10 family. Because the Samsung Galaxy S10e captures a lower price point — but is still considered a premium device — it bumped up the numbers.
Huawei’s market share also saw slight growth year-over-year in the premium global smartphone market. This is likely due to the success of the HUAWEI P30 series. However, with the HUAWEI ban now in full effect, it’s a sure bet that this chart will look very different in Q2 of 2019.
Elsewhere, OnePlus made considerable gains in the market based on the success of the OnePlus 6T around the world. Counterpoint theorizes that the introduction of the OnePlus 7 Pro combined with the OnePlus 7 will propel the company even further up the ladder. OnePlus now matches Google with each company owning 2 percent of the premium global smartphone market.
To read Counterpoint’s full report, click here.