Over the years, smartphone companies like Oppo, OnePlus, Realme, and Vivo have become household brand names around the world. With the global success of these devices, their parent company, Chinese conglomerate BBK Group, just might surpass Samsung as the number one phone manufacturer in the world.
According to Counterpoint Research, BBK Group’s top three performers — Oppo, Vivo, and Realme — account for nearly 20% of the global smartphone market as of Q3 2019. Collectively, these brands sold more than 72 million devices around the world in that same quarter. This isn’t accounting for OnePlus sales either, so BBK’s overall sales numbers should be even a little higher.
Compare those numbers to Samsung’s 20.6% market share and 78.4 million devices sold in Q3, and we can see that BBK is hot on its heels. Despite Huawei’s continued success, it trails behind BBK with 66.8 million devices sold in Q3, and it currently holds 17.6% of the global market.
The numbers also seem to allude that Realme is the company pumping up BBK’s numbers the most this quarter. Oppo and Vivo’s Q3 2019 numbers are actually a bit lower than last year’s Q3 report.
Realme, on the other hand, has sold nearly ten times as many devices this year. The company sold 10.2 million devices compared to last year’s 1.3 million. Though Realme still only accounts for a small percentage of the overall market, this growth can’t be ignored. And with devices like the Realme X2 Pro, it’s easy to see where the success is coming from.
With that being said, OnePlus has a lot of work to do to become a top 10 manufacturer. Realme’s success can’t carry BBK past Samsung unless Oppo and Vivo also get their sales numbers up. But, if all four of these companies can kick it into gear, we just might see a new top dog in the near future.