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How to fix an Apple Watch stuck on the Apple logo

The solution might be simpler than you'd expect.
March 7, 2023
An Apple Watch Ultra in a user's hand displays the Apple logo.
Kaitlyn Cimino / Android Authority

One of the most annoying problems plaguing the Apple Watch is a screen stuck displaying the company’s logo. This issue can seemingly affect all models, but it occurs more often on older devices like the Series 3. If you have an older watch lying around with this problem, we may be able to help. Below you’ll find several ways to resolve the Apple Watch stuck on the Apple logo issue.


Hard reboot your Apple Watch by pressing the digital crown and side button for 30 seconds, or until the screen switches off. Your Apple Watch should reboot normally.


How to fix an Apple Watch stuck on Apple logo

There’s no single fix for this problem, so there’s a good chance that you’ll have to troubleshoot your way through it using multiple methods. First, ensure your watch is on its charging cradle and getting some power. Next, follow the steps below.

Hard reboot your Apple Watch

apple watch series 6 review digital crown side button
Jimmy Westenberg / Android Authority

Hard rebooting (or force resetting) will force your Apple Watch to initiate its reboot sequence even if you can’t access controls and settings on the screen. It’s a practical step that works across all Apple Watch models and solves most temporary software-related issues on these devices.

To hard reboot the Apple Watch:

  1. Press and hold the digital crown and side button for 3-30 seconds, then let go.
  2. The screen should go black.
  3. The screen should light up once more in a few seconds with the Apple logo.
  4. If all goes well, your watch will reboot into watchOS.
  5. If it doesn’t, repeat the above steps several times.

Try a new charging cable

If you can access a secondary charging cable, now’s the time to bring it out. A damaged charging cable may not provide the power the Apple Watch demands.

  1. Plug in the new charging cable or charger and place the Apple Watch on it.
  2. Wait a few minutes to see if the watch is charging.
  3. If a faulty charging cable was the problem, the Apple Watch should charge up in a few minutes and boot normally.
  4. Additionally, you may want to give it a head start by hard rebooting it using the method above.

Use the Find My app

An iPhone 11 rests on a white fabric surface displaying the Find My app.
Kaitlyn Cimino / Android Authority

This is one of the stranger solutions you’ll find online. If a hard reboot or new charging cable fails to fix the problem, prompting the watch’s Find My feature from their iPhone may snap the device out of its trance.

To use the Find My feature:

  1. Open the Find My app on your iPhone.
  2. Tap the Devices tab.
  3. Tap your Apple Watch.
  4. Tap Play Sound to make it ring. You may have to do this up to three times.
  5. Let the watch ring for a dozen seconds or so, then stop it.
  6. If all goes well, your watch should return to normal once the sound stops.

Unpair the watch

If the left-field solution above didn’t solve your problem, consider this additional fix that requires your iPhone. Unpairing the Apple Watch from your iPhone and initiating a hard reboot may be enough for the watch to reinitiate its pairing system, snapping it out of its logo loop.

To unpair your Apple Watch from your iPhone:

  1. Open the Watch app on your iPhone.
  2. Go to My Watch > All Watches.
  3. Tap Unpair Apple Watch.
  4. At this point, you may have to input your iCloud details to disable the Activation Lock.
  5. Once your watch is unpaired from your iPhone, hard reboot your watch.

Let the battery drain

Finally, one solution that requires a little more time involves letting your Apple Watch’s battery drain completely. Depending on when the logo issue crops up, this process could take a few hours to several days.

Once its battery is completely dead, placing the watch back on its charger should initiate a normal reboot.

What else can you do?

An image of the Apple Watch Series 6 and Series 7 laying on a table showing their watch faces
Jimmy Westenberg / Android Authority

Consider upgrading your Apple Watch

Depending on the age of your Apple Watch, there may not be much else you can do. We’ve seen plenty of users online face this issue with older Apple Watch models. Repairs may cost more than the device itself.

In this case, it might be time for an upgrade. Apple launched the Series 8 alongside the cheaper Apple Watch SE (2022) and the range-topping Apple Watch Ultra. However, consider getting an older model if you don’t need the new features spread across these new devices. The Apple Watch Series 6 and Series 7 remain excellent smartwatches in their own right.

See price at Amazon
Apple Watch Series 8 (Wi-Fi)
Apple Watch Series 8 (Wi-Fi)
Excellent Retina display
Premium design and build
Advanced health tracking sensors
See price at Amazon
Apple Watch Ultra
Apple Watch Ultra
Louder speaker
Large battery
Extensive features
See price at Amazon
Apple Watch SE (2022)
Apple Watch SE (2022)
Great value
Handy Low Power Mode
Excellent processor and software

Check your warranty

If your newer Apple Watch is stuck on the Apple logo, confirm if your warranty is up. In the US, your Apple Watch is covered by a one-year warranty against “defects in materials and workmanship when used normally in accordance with Apple’s published guidelines.” Depending on the issue, your device may be covered.

Top Apple Watch questions and answers

It’s unclear why the Apple Watch occasionally gets stuck displaying the Apple logo. Various factors could be the reason, ranging from a hardware issue to a software bug.

Realistically, there’s no reason why you should upgrade your Series 3 if it’s fully functional. However, if you regularly get the Apple logo issue, we’d recommend upgrading to a newer Apple Watch model.