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Huawei, OPPO, and Vivo all slash smartphone orders by over 10%
- Huawei, OPPO, and Vivo are all cutting smartphone orders by over 10% in Q4 2017.
- The companies are sitting on more and more inventory as worldwide smartphone demand has dropped.
- Xiaomi is still performing well despite the struggle of fellow Chinese device manufacturers.
One of the smartphone trends that might have flown under the radar in 2017 is the explosion of Chinese cell phone manufactures. While they have been steadily growing for years, this was the year that companies like Xiaomi were able to top Samsung in the important market of India. Huawei is the world’s third largest device manufacturer and occasionally tops Apple for second and OPPO and Vivo (both owned by BBK) are both in the top three in China.
To say it has been a good year for these companies would be an understatement. But, it looks like Huawei, OPPO, and Vivo are preparing for a slower start to 2018. According to a report from DigiTimes, the three companies are cutting smartphone orders by over 10%. The information comes from sources at suppliers for the trio of companies.
As demand for new smartphones falls, the companies are now sitting on more and more inventory.
The one company that seems to be immune from the slowdown is Xiaomi. The company continues to be bullish in both online and retail environments. Xiaomi is continuing its surge in India, which saw it overtake Samsung in the country. India looks to be an interesting battleground for 2018 as Samsung and Xiaomi battle it out at the top and Huawei looks to increase its presence.
Xiaomi and Huawei are also both expected to increase their presence in the United States next year. Rumors of the Huawei Mate 10 Pro’s release on Verizon and AT&T have heated up recently and Xiaomi is reportedly in talks with US carriers to carry its phones as well, according to Bloomberg.
Despite cutting orders, it looks like 2018 is shaping up to be a good year for Chinese smartphone manufacturers.