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Google Pixel represents 7.5% of Verizon's device activations in the last month

The Google Pixel accounted for “7.5% of activations at Verizon stores” over the last month, according to data from research company Wave7.

Published onNovember 22, 2016

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Verizon’s reputation as an exclusive Google Pixel reseller may have proven to be a success for the carrier. Based on data from research company Wave7, Fierce Wireless reports that the Pixel accounted for “7.5% of activations at Verizon stores” over the last month, while other carriers are trailing behind.

The Pixel isn’t inherently tied to Verizon: it’s also available unlocked from Google and Best Buy. However, Google partnered with Verizon to get the devices out in stores, and it’s the only carrier listed on Google’s store page as an official reseller. What’s more, both Google and Verizon made significant attempts to market the product, with Verizon spending an estimated $12 million and Google an estimated $15 million on Pixel advertising in a single week.

The result is the comparatively high ratio of activations on Verizon, while activations in other carrier stores, like T-Mobile, AT&T and Sprint are said to be in the “0-2 range” (we assume this means percent but have reached out for clarification). Update: The “0-2 range” actually refers to individual devices activated per-store over the last 30 days. In other words, the number of Pixel activations in carrier stores other than Verizon’s has been somewhere between zero and two (mostly zero or one, so we’re told) since the Pixel’s launch.

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In an attempt to steal the spotlight from Verizon shortly after the Pixel launch, T-Mobile announced that it would offer a $325 discount to Google Pixel owners who took out a T-Mobile One plan. Google hasn’t commented on the overall sales numbers for the Pixels, but said that the pre-order demand had exceeded its expectations.

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