China unit shipments Q2 2014

The 21st century has seen an impressive amount of growth in a large number of areas including mobile technology, screen resolution, data speeds, and smartphone users. Perhaps no market on the planet is as important as the Chinese: almost all electronic products are manufactured there, and the population is absolutely gigantic, comprising roughly 20% of the world’s population. Everyone wants a piece of the pie, because there is a lot of money to be made. Indeed Chinese OEMs like Huawei and OnePlus have seen astonishing success stories in the past few years, but that’s only the tip of the iceberg.

According to Taiwanese based firm, TrendForce, in 2014 Chinese handsets accounted for 38.6% of the total smartphone shipped worldwide. That’s over 450,000,000 smartphones. Next year it’s expected to hit over 40%, and by the end of 2016, possibly 50%. Even more impressive? Since the country’s OEMs began selling internationally in 2011, the growth rate has been 50% each year, although its set to drop to 17% in 2015 as a result of saturation and subsidies. No wonder Google is looking for ways to get its services into the hands of Chinese consumers!

If you haven’t already heard of the big names from China (Xiaomi, OnePlus, Oppo, ZTE, and Huawei are just some of the players that come to mind), chances are you will soon. As the established giant Samsung now faces a serious crisis with rapidly declining sales, Sino-OEMs, with their cutting edge specs, intelligent designs and killer pricing will establish themselves as a larger presence from here on out. It doesn’t even matter if the USA sticks with Samsung or Apple though, there are enough new customers elsewhere to more than compensate for the mistrust seeded in the American marketplace.

On a side note, it should be pointed out that devices shipped does not necessarily equate to devices sold, but with Xiaomi and Huawei reporting massive profits these day, it’s safe to say customers are indeed buying them.

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