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Apple and Google top Best Global Brands in 2015
Interbrand has released its latest annual ranking of the world’s most valuable brands and for the third year running, Apple and Google have topped the list. The 2015 edition of the Best Global Brands reveals that technology brands show no sign of slowing down with six out of the top ten made up of technology companies.
[related_videos align=”left” type=”custom” videos=”608623,634297,645716,645715,644809,642686″]For the third year running, Apple has topped the list and Google has come second, with both companies leading the list for the third year in a row. Apple is valued at $170 billion while Google is valued at $120 billion and the consultancy derives its valuation from a company’s financials, ability to influence purchase decisions and the extend that it can support premium pricing (which explains why Apple has topped the list).
Microsoft and IBM swapped places, with the Redmond-based Windows-maker valued at $68 billion in fourth place. Korean giant Samsung stayed in seventh place with a valuation of $45 billion while Amazon (who is technically classified as a retailer), is up 29 percent to $38 billion in tenth place. Other brands in the top ten include Coca-Cola, General Electric and McDonald’s.
Elsewhere on the list outside the top 10:
- Intel rank in 14th with a 4 percent increase to $35 billion
- HP dropped 3 percent to $23 billion in 18th place
- Social giant Facebook rose 54 percent to a valuation of $22 billion in 23rd place
- Camera giant Canon dropped 4 percent to $11 billion in 40th place
- Siemens ranked 53rd ($8.5 billion)
- Sony dropped 5 percent to a valuation of $8 billion in 58th place
- Panasonic rose 2 percent to $6.4 billion in 65th place
- Huawei rose a whopping 15% percent to $5 billion in 88th place
This year’s edition also saw PayPal and Lenovo enter the list at 97th and 100th place with valuations of $4.25 billion and $4.11 billion but the list isn’t great for everyone; as might be expected, troubled Finnish company Nokia joined troubled gamer Nintendo in dropping out of the list.
What do you think of the companies on (and off) the list? Let us know your views in the comments below guys!