Editor’s note: We’ve published our full review of the Skagen Falster, so head here to find out our full thoughts on this smartwatch!

Skagen is perhaps most well known for its beautiful analog watches, and over time those watches have been getting smarter. The company now has a wide variety of hybrid smartwatches available, including the wonderful Jorn Hybrid that we reviewed back in July.

If you’ve been looking for a Skagen-made smartwatch with a touchscreen display, today’s your lucky day. The company has just taken the wraps off its very first touchscreen smartwatch, the Skagen Falster.

Skagen really nailed the design of the Falster.

The first thing you’ll notice about the Falster is its minimalist, modern design. It features a fully-round display, very little bezel, a single dial on the right side, and interchangeable straps.

Skagen really nailed the design of the Falster. This is one of the best looking smartwatches we’ve ever seen.

The Falster runs Android Wear, which means it’s compatible with both Android and iOS devices. This means you’ll have access to voice commands with Google Assistant, all the smartphone notifications you can think of, customizable watch faces (the pre-loaded ones are great, by the way), and music control on your wrist. It’s also powered by Qualcomm’s Snapdragon Wear 2100 processor. During our hands-on time with the watch at CES 2018, we were blown away by how snappy the Falster navigated through the Android Wear interface.

The Falster is launching in January 2018 for $275-$295. Considering how well designed this smartwatch is, paired with the fluidity of the software, this may be in the running for one of the best Android Wear devices of 2018.

So, who’s buying?