- Samsung has reportedly beat Apple to first place in the US.
- This is apparently the first time Samsung beat Apple since Q2 2017.
Samsung is the world’s number one smartphone manufacturer, regaining its spot in Q3 2020 after briefly losing it to Huawei in the previous quarter. Now, it looks like the third quarter held even more good news for the Korean brand.
Strategy Analytics reported (h/t: Korea Herald) that Samsung beat Apple to first place in the US market in Q3 2020. This reportedly marks the first time since Q2 2017 that Samsung has managed to beat the iPhone maker.
The report noted that Samsung achieved 33.7% market-share in the US during this period, compared to 30.2% for Apple and 14.7% for third-placed LG. It’s believed that Samsung’s budget phones are responsible for the growth, although devices like the Galaxy Note 20 series and Galaxy Z Fold 2 apparently played a part too.
It’s also worth noting that the iPhone 12 series just missed out on being released in Q3 2020, further stacking results in Samsung’s favor. We nevertheless expect a closer race in Q4 2020 when iPhone 12 sales are factored in.
Samsung is also planning to take advantage of Huawei’s struggles by launching the Galaxy S30 series in January, according to multiple outlets and leakers. So all eyes will be on Q1 2021 reports to see if an earlier launch window helps the Korean brand.