Netflix introduces new Hindi language UI to woo Indian audiences

Netflix is now available in a new Hindi language UI. The move can be seen as part of Netflix’s ongoing expansion efforts in India. The company is not only ramping up its slate of original Indian content but is also experimenting with an affordable subscription plan in a bid to attract new members. Netflix believes that its new Hindi user interface will make the streaming service more accessible and better suited to Indian audiences.

With the new UI, the complete Netflix experience, including sign-up, search rows, previews, collections, and payments, can be displayed in Hindi. Netflix’s Hindi UI will be available to all users across its mobile app, TV app, and website.

You can switch over to Netflix’s new Hindi UI from your account’s “Manage Profiles” section. You’ll have to use a desktop, TV, or mobile browser to make the change. It can’t be done through the Netflix mobile app. The UI change will not be universal across all your Netflix profiles. You can tweak language settings for each individual profile on your account.

See also: The best Hindi movies on Netflix you should check out

Netflix also recently announced a slate of 17 new Indian originals as part of its expansion efforts in the country. It looks like Netflix is going all out in India, especially since the likes of Disney Plus Hotstar and Amazon Prime Video are also upping their game in India.