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Counterpoint: Samsung to sell 50 million Galaxy S6's, won't match the iPhone though
The Galaxy S6 may be one of the best Android smartphones of the year but Samsung is still reportedly struggling to outsell the Apple iPhone 6 and Apple iPhone 6 Plus. This follows on from another report that suggested the Galaxy S6 has failed to match Samsung’s expectations in Korea, although another report suggested that the Galaxy S6 Edge was exceeding expectations.
According to new figures from data tracker Counterpoint Technology Market Research, Samsung shipped ten million devices to partners in the three weeks after the handsets launched on April 10, with six million of these being sold to customers. These sales figures were enough to double the sales of the Galaxy S5 in the same period but not enough to match the performance of the iPhone 6 and 6 Plus during April.
A Samsung spokeswoman told the WallStreetJournal that the two flagship devices “are well accepted in the market and sustain the high demand since their market launches” before adding that the company was ramping up production of the Galaxy S6 Edge to “support further growth“.
Samsung told its investors earlier this year that it expected to sell three Galaxy S6 devices for each S6 Edge it sold but the Galaxy S6 Edge has been received better than its sibling in the market, resulting in demand exceeding the supply. As a result, Samsung already confirmed it was opening a third manufacturing plant to increase production of the Galaxy S6 Edge and a report suggested the company planned to triple production of the Galaxy S6 Edge.
Increased supply and availability would certainly increase overall sales of the Galaxy S6 Edge but the high price of both the Galaxy S6 and the Galaxy S6 Edge could also be a stumbling block for would-be owners of Samsung’s two flagships. Neither Apple nor Samsung report sales of individual smartphones but this quarter’s financials will certainly reveal whether the two flagships were enough for Samsung to revert its mobile decline.
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Maybe if Samsung were to make the Galaxy S6 Edge Iron Man Edition widely available and release other Avengers-themed Galaxy S6 smartphones, it would be enough to finally topple Apple.