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The Disney Plus free trial is no more, just before Hamilton drops
- The Disney Plus free trial for new customers has been quietly removed.
- That means it is the only major streaming service without some sort of free trial offer.
- The removal comes two weeks before the filmed version of Hamilton drops on Disney Plus.
When Disney Plus launched in November 2019, it included a seven-day free trial for new customers so they could see its content before committing to a monthly subscription. Now, the Disney Plus free trial is no longer being offered. The timing of that removal is tied to a major exclusive that drops just two weeks from now.
A company spokesperson confirmed the removal of the free trial to The Verge. The statement was vague on the reasoning behind the move. The statement said that Disney makes a continued effort to “test and evaluate different marketing, offers, and promotions.” It added that the company felt the service’s current $6.99-per-month price “delivers a compelling entertainment offering on its own.” With this move, Disney Plus is now the only major streaming service that doesn’t offer some kind of free trial or free tier.
Is Hamilton to blame?
The timing of the discontinuation of the free trial is certainly interesting. It comes just two weeks before the service drops the highly anticipated filmed stage version of the hit musical Hamilton on July 3. Disney acquired the rights to the filmed version of Hamilton in 2019, with the plan to release it to movie theaters in mid-2021. However, due to the COVID-19 outbreak, Disney decided to make a change and drop the filmed musical on Disney Plus well ahead of schedule.
It’s likely that Hamilton will cause many new subscribers to sign up for Disney Plus. The company might have thought that having a free trial just before or just after Hamilton’s release would make many people sign up for the service, watch the musical, and then leave the service without paying for it.
Disney Plus currently has over 54 million subscribers worldwide, and it’s likely that the release of Hamilton will cause another spike in subscribers. You can sign up for the service at the link below.
Will you be signing up for the service, even without a Disney Plus free trial offer, just to watch Hamilton?