by Bogdan Bele, 1 month ago

In the United States, HTC’s marketing effort for the One will include the HTC One Live Experience, an integrated campaign through which the company is planning to bring its new flagship smartphone closer to potential…

by Bogdan Bele, 1 month ago

The HTC marketing strategy is set to change in the coming weeks. For the launch of the HTC One, the company will sideline the “quietly brilliant” slogan, which everyone tended to associate with the brand…

by David Gonzales, 2 months ago

You may find this a bit hard to believe, but we’re not the only ones talking about the Galaxy S4 around here. As the latest Android-powered flagship smartphone from Samsung, it has received a ton…

by Bogdan Petrovan, 2 months ago

Samsung spent significantly more than Apple to promote its mobile business in the US over the last year. HTC came third at a huge distance. When it comes to success in the mobile business, money…

by Bogdan Petrovan, 2 months ago

Documents obtained by the Korean press show why Samsung Electronics is dominating the mobile market. The conglomerate spent a record $11 billion for marketing activities last year, and $10.6 billion on research. To say that…

by Bogdan Petrovan, 2 months ago

Do all nerds love anything with a unicorn on it? It’s a legitimate question raised by Samsung’s latest ad promoting the SAFE features on the Galaxy Note 2 and Galaxy S3. We covered some of…

by Nate Swanner, 5 months ago

Well, this is certainly interesting. Brian Wallace, vice president of strategic marketing for Samsung U.S., has been hired by Google/Motorola.  Wallace, who is credited for those Samsung ads taking dead aim at Apple users, will fill…

by Chris Smith, 5 months ago

Only a few days ago we showed you a new Microsoft Twitter marketing campaign called #DroidRage, and now we’re going to tell you how it all sort of backfired for Redmond. The Windows maker tried…

by Joshua Vergara, 5 months ago

It’s always nice to see companies with seemingly nothing in common come together – German automotive manufacturer BMW has joined forces with Korean electronics giant Samsung to bring a joint marketing campaign to Korea. Rolls…