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Samsung has a penchant for over the top marketing campaigns, but this latest one is probably one of the zaniest yet. Here’s the premise: soccer stars including German legend Franz Beckenbauer and Argentinian demigod Leo Messi will have to fight off a bunch of mean-looking aliens hell bent to take over our planet.

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King James has first got involved with Samsung last year, when he promoted the Galaxy Note 2 in a series of ads. Now he’s back with two more spots for Samsung’s recently launched Galaxy Note 3 smartphone, Galaxy Note 10.1 tablet, and Galaxy Gear smartwatch.

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Taiwanese regulators fined Samsung the equivalent of $340,000 for a fake comments campaign directed against HTC. Taiwan’s Fair Trade Commission concluded an investigation into Samsung’s advertising practices, after news broke that a local marketing company working for Samsung had paid students to write negative comments against HTC and other competitors.