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It's not a phone, it's a Galaxy: Samsung's latest ads take it to Apple

Samsung's marketing team has been hard at work and in three new ads, the Korean manufacturer aims to obviously take it to the Apple iPhone 6. Does it succeed?

Published onSeptember 21, 2015

samsung galaxy note 5 review aa (9 of 32)

One of the big secrets behind Apple’s considerable mobile success is the Cupertino company’s marketing department, which coined the iconic “if it’s not an iPhone… it’s not an iPhone” phrase and transformed what mobile technology marketing should be like. In its latest ads, Samsung has sought to follow suit, with three ads showing off key unique selling features of the new Galaxy Note 5 and S6 Edge+ that aren’t possible with the iPhone.

The new adverts all have the same tag line “It’s Not a Phone, It’s a Galaxy” and if there was any doubt about Samsung’s intentions with the adverts, each one features the iPhone 6 attempting (and failing) to do what the Galaxy smartphone pictured does. From wireless charging to an immersive dual edge display and the wide support for Samsung Pay, the adverts are certainly different to what we’ve seen from the Korean manufacturer in the past.

Here’s the three short adverts:

Naturally, these adverts are designed to showcase the key features of all of Samsung’s new flagship Galaxy devices and for the most part, they certainly seem to deliver. If you were a consumer watching any of these, it would be immediately clear that the iPhone doesn’t support wireless charging and Samsung Pay is more widely accepted than Apple Pay.

The question remains whether this is enough to convince die-hard iPhone users to switch over but even if these adverts don’t work, Samsung’s trial program might yet persuade some users. What do you think? Do these adverts make you want to buy a Galaxy such as the Galaxy Note 5, Galaxy S6 Edge Plus or Galaxy S6? Let us know in the comments below guys!

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