Instagram has grown to become the top photo-sharing platform. Users post over 60 million photos every single day and like over 1.6 billion posts. Not only is it a popular platform for users, but it’s also become a vital part of business marketing.
However, not all posts are created equal. It takes careful planning and strategy to execute successful marketing campaigns on Instagram, just like any other platform. Here are a few top Instagram marketing tips.
Instagram marketing tips:
- Switch to a business profile
For starters, switch to a business profile. It’s not difficult and you can do it with any normal profile. An Instagram business profile also makes it much easier for your followers to contact you. Furthermore, you can create and publish ads without needing to use Facebook’s tools. You can also access analytics, called Insights, to check stats on the reach of your posts.
- Use Insights
Introducing Insights leads to the next tip: use the free tools Instagram provides. Insights can show you just how engaged your followers are and how much of an impression your posts are making. You can learn all about demographics, locations, and even peak interaction times for your followers. These Insights are also vital because they provide Instagram marketing tips on how to optimize your profile.
- Have a well-planned profile
You need to have a well-planned profile that fits the needs of your audience in order to get them to follow you. Not only do you need to carefully choose a profile picture, but you also need to plan out your 150-character bio. While you can’t search for someone’s bio, it’s the only place where you can attach clickable links, so you may need to consider a link shortener to save characters.
Instagram content tips:
What you actually post is even more important than how your profile looks. Instagram is the perfect place to post artistic shots of your products that encourage people to buy. But there’s a difference between posting pushy ads and posting teasers that simply show off your product.
Stories are an essential part of social media marketing, and Instagram is no exception. Just like other platforms, Instagram stories last only 24 hours, which means they must be catchy if you want your audience to pay attention to them. Conveniently, stories are right at the top of your followers’ feeds, so they’re a perfect place to showcase your company.
In addition to showing off your company, Instagram is ideal for growing your audience. You can carefully partner with influencers to boost your engagement or show off pictures taken by followers to emphasize everyday interaction. You know the team you work with, but your audience is probably much more familiar with celebrities and YouTubers, so they may have a much better reach with your products.
What else can I do with Instagram?
These Instagram marketing tips are just one way to help you get started. Truly boosting your brand might take some more in-depth training from influencers who do it professionally. You can dig into some tricks of the trade right now with a special deal on Tech Deals.
It’s called the Essential Instagram Brand Marketing Bundle, and it packs four modules led by influencers such as Elise Swopes and Pei Ketron. They’ll guide you through strategy development and even how to shoot and edit effectively from your phone. You can explore over nine hours of content and help elevate your brand’s Instagram presence.
The four included modules have a combined retail value of over $130, but you can grab them all right now for just $19.99. It’s the perfect way to get started with building your brand through Instagram. You can learn more via the widget below.