The new Samsung Galaxy S4 ad, called “Grad Pool Party” manages to show off some of the smartphone’s new features, while making fun of the iPhone at the same time.
If previous Samsung Galaxy S4 ads were introducing some of the new features, like Sound & Shot, Group Play, and S Translator, or highlighting the design and looks of the new device, this one does the same, with the added bonus of some pokes in Apple’s direction (which are not a new thing for Samsung, after all).
The ad takes place at a graduation pool party and, as you’ll see, the various characters are using the Galaxy S4’s features in certain situations. The way it can control a TV is shown, and so is the Air Gesture feature (when a girl reads a message with her hands full of sun lotion, without touching the screen).
Apple references, made in the most typical Samsung style, appear when two characters share a picture just taken using S Beam, and a lady with an iPhone who wants to do the same is told that her phone is incapable of doing it. But that’s nothing compared to the line “if some smartphones are smarter than other smartphones, what are we doing with these phones?”, one that refers to the iPhone and really says it all.
You can watch the ad below.
Samsung is not the only company that makes fun of its competitors directly; Microsoft did the same just recently, in a pretty funny Windows Phone TV ad.
Do you like Samsung ads in which the company takes stabs at its competitors, or do you prefer commercials that solely focus on features?