iPhone 7 to feature flexible OLED display made by Samsung

by: Kris CarlonJanuary 14, 2016
4K

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Industry insiders are claiming that Samsung Display has agreed to a deal with Apple to make flexible OLED displays for the iPhone 7. Samsung Display is reportedly reaching out to multiple display technology companies in South Korea to acquire the resources and technology required to fulfill such a massive order from Apple.

galaxy s7 vs htc 10 vs lg g5 aa (8 of 10)See also: Best Android phones (January 2016)415

The deal will see Samsung invest up to $7.47 billion in additional plant and equipment facilities to meet the demand. The value of the deal with Apple has not yet been publicly disclosed. Production is expected to begin in Q1, 2016 and extend into 2017. The output of flexible OLED panels will reportedly range between 30,000 to 45,000 panels a month.

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iPhones up till this point have always used LCD displays. The Apple Watch is the first Apple device to use a flexible OLED screen, so putting them on iPhones isn’t a complete surprise. Nor is asking Samsung to provide them. Not only is it no secret that Samsung makes the best OLED displays in the market, Samsung already supplies multiple components for the iPhone, including the A9 processor.

While the move could be seen as aiding the enemy, Samsung’s component business has been the crutch holding up a flailing mobile division recently. Chips, displays and RAM are the major cash cows for the South Korean company in the mobile space, not handset sales, so a lucrative deal to supply components for a device as popular as the iPhone could mean a major windfall for the company.

What do you think of this news?

  • mobilemann

    that’s awesome. AMOLED is better than LCD now, so it’s good for their users, good for sammy.

    • Diego

      This mite be a distraction until they develop microOLED.

      • SteveJobs_TheWalkingDead

        I don’t understand how it’s a distraction? A distraction from what? What this is doing is calling attention to Samsung and their displays.

        • Diego

          Well, they are developing their own display tech.
          They will keep AMOLED until its ready.

          • SteveJobs_TheWalkingDead

            Well that’s a head scratcher. Why would Apple move to Samsung’s AMOLED if they have their IPS displays already in place until they can develop their own displays? Could it be that AMOLED is just superior to what is available now? YES!!!

            By the time Apple comes up with whatever display they are developing, Samsung will have made serious improvements to AMOLED that will overshadow whatever Apple has to offer. Which, BTW, is vaporware just like Apple promised Sapphire screens for their iPhones.

          • mobilemann

            AMOLED is definitely better now, but as recently as early 2015 it was dead even.

            also, apple has sapphire screens (see apple watch) so how’s that vapor?

            You think that people really care? IPS LCD isn’t apple’s technology… i don’t get why it’s a fanboy thing? Kids.

          • SteveJobs_TheWalkingDead

            Dead even to what exactly? To LCD or IPS displays? Not according to displaymate which has ranked Samsung’s AMOLED displays as the best ever produced in the last two years. Apple may have the bect displays of it’s type, but AMOLED offers the best quality of all display types.

            Again, if you had read carefully what I wrote, I said ” Which, BTW, is vaporware just like Apple promised Sapphire screens for their iPhones.” Key word there was “iPhones” which was promised for the iPhone 6(plus) but they did not deliver on that promise. Therefore, it is vapor.

            And yes, absolutely people care. I mean, you responded to my comment on an article about displays for the iphone 7. That means that you care also. I guess that makes you a fanboy.

          • mobilemann

            lol… IPS is a screen technology. And accuracy is not the only thing, they have to also last, as i said before. All the shortcomings of AMOLED have been very well documented. It all makes sense.

          • SteveJobs_TheWalkingDead

            So if it all makes sense, then why would Apple go from their current displays to AMOLED if AMOLED has these shortcomings? Does that make sense to you?

          • mobilemann

            you need to stop replying out of context. I said in this very thread AMOLED’s strengths overcome the left over (which is rapidly shrinking) shortcomings of it, and i would prefer an iphone with such a screen, I was explaining context for why apple wouldn’t have gone that route before, (and it made sense!)

          • SteveJobs_TheWalkingDead

            Then why exactly are you nit picking about AMOLED screens on a comment that I made to someone else? All I said was that AMOLED screens have been superior to any displays before it for the past two years and Samsung phones have taken clear advantage of that. You said it was dead even but neglected to mention even to what?

            You ask me how Sapphire screens is vaporwware and I answered your question.

            Then you accuse me of being a fanboy. How exactly do I take that out of context? BTW, I don’t even own any Samsung products. No fanboy here, just stating facts.

          • Diego

            Apple didn’t promise anything.
            I didn’t know apple gave early info about their products?

          • SteveJobs_TheWalkingDead

            Of course they promised Sapphire sreens. They went ahead and purchased a Sapphire manufacturing company called GT and built a Sapphire plant specifically for the iPhone screens. That company went bankrupt and is the main reason why Apple couldn’t deliver on that promise.

          • Rob

            They actually didn’t promise anything. The fact that everyone got all their hopes up the minute they learned about that tech doesn’t mean it was a promise.

          • Real_SteveJobs_TheWalkingDead

            Explain to me exactly how it is that they purchase a company called GT for their expertise in Sapphire production to make the iphone screens. Why would they do that? Why would they spend nearly 600 million dollars for Sapphire furnaces? You can’t make Sapphire if the company who’s going to make it goes bankrupt.

            Explain that to me if Apple had every intention of making Sapphire screens and didn’t deliver?

          • Rob

            Companies waste money for various reasons on many occasions, but it’s not a promise and certainly not to you. Seems simple enough.

          • Real_SteveJobs_TheWalkingDead

            You stick with that cockamamie story. Meanwhile, everyone else will live in reality.

          • Samsung’s next bet is Quantum-Dots Display, So when Apple comes up with an in-organic solution to the current OLED display i.e their MicroLED display, Samsung than would come up with a whole new type called Quantum-Dots Display, while they are currently available but only as a backlit accessory for LCD display (like the current LED-backlit LCD displays )and not a fully independent Quantum-Dots-Display

  • Lord Argyris

    At least Apple’s implementation almost certainly won’t have the wildly inaccurate, neon dayglo colors that early AMOLED screens all seemed to have and which people consequently got used to.

    • Felix

      I have yet to see proof that the burn in is fixed though. And the blue LED still seem to fade out, with many ~3< year old AMOLED screens having a horrible green tint.

      • das

        my s2 and s4 has no green tint

        • mobilemann

          on the s2 one of the ways it was dealt with was the resolution. My suggestion is learn about technologies BEFORE commenting on them, what he said was 100% accurate.

  • Arman

    Maybe that ends the fight between the two kids after all!

  • I’m very curious about the iPhone 7

    • ddd

      I don’t care iphone 7 because this phone will be piece of garbage. Apple will copy htc phone design and google os features. Display and camera, processor and battery are made from other companies not piece of garbage apple. U don’t know NOTHING about apple.

      GO FUCK YOURSELF

    • Just get a Galaxy S5, there’s your iPhone 7

  • Biga173rd

    Can you repeat that again made by who?

    • mobilemann

      just like the ram and half the chips they make!

    • Kazahani

      It’s a well known fact that Sammy makes MANY of the components that go into the iPhone.

      • Biga173rd

        I was being sarcastic lol. But so true

  • Kazahani

    Just wait till they accuse them of “stealing” their own display tech that they bought from them.

    • mobilemann

      yeah just like they did with IPS right? oh wait, you’re just an idiot. All corporations are equally terrible. Sammy more so than others, but it doesn’t make me hate them. And the best part? you’re too stupid to realize apple actually supports and fights for things that help you, like they are right now fighting for encryption rights for users in several governments.

      Making out one to be bad and one to be a hero, just makes you look like a childish fanboy.

      • Kazahani

        Sheesh it was just a joke. Don’t get so worked up over it.

        • mobilemann

          rawr and stuff

      • Rob

        One is equally more so? Hmmm.

        • mobilemann

          nope. They are all just corporations really.

  • John Doe

    Samsung should then know (within reason) what Apple’s next phone will be like and counter it based on that knowledge .. No?

  • Biga173rd

    And fan boys will still defend apple smh.

    • mobilemann

      you seem to be the fanboy! I like apple, and i’m glad there going. Last year was the year AMOLED was officially better than LCD in almost all area’s after years of issues that still persist (the main one persisting being longevity, which is honestly only solved pretty much now)

      before there were massive problems with the sub blue pixel dying too quickly, as well as white balance issues. Please try not being a ignorant fanboy.

      • Biga173rd

        Ok mobileman enjoy lol

        • mobilemann

          i will, since i’m not a troglodyte like 99% on these forums.

          • Biga173rd

            Stop lying

          • mobilemann

            i actually have phones with sims in them on all the three top platforms, and run 6.0, 9.2 and WP10. You stay in one platform, therefore, troglodyte.

          • Biga173rd

            Too much info man lol you sound like you own a store. And no I use 2 platforms.

    • Diego

      Do you know what design and manufacturing are?

      • Biga173rd

        Do you?

    • Matt

      Apple has never produced its own screens. The decision to switch to a different screen manufacturer just maintains the status quo. Perhaps they will develop the talent to build their own screens in the future but right now it makes much more sense to outsource the expertise to companies like Japan Display, LG, Sharp, and Samsung. That being said they invest in technology where the economic benefits are clear i.e. processor design.

  • Dusan

    Samsung makes Apples A9 CPU, their screens, and now Snapdragon 820. It’s going to grow so large it will devour itself.

    • Matt

      Samsung splits A9 manufacturing with TMSC (with the A8 and A10 being entirely built by TMSC). Samsung does not produce iPhone screens. Those are produced by Japan display (majority), LG, and Sharp (very minor).

      • SteveJobs_TheWalkingDead

        Samsung does currently produce amoled screens for the Apple Watch.

        • Matt

          LG is thought the be the sole supplier of OLED screens for the AW. There was a report that Samsung started contributing to the AW screens in the Fall but it has yet to be substantiated.

      • Dusan

        Samsung is about to start making screens for iPhone 7.

      • Richard Shin

        Samsung produces displays for ipads.

  • Lord Argyris

    I wonder if Apple will be getting Samsung’s best panels. Sammy’s usual policy is to sell the previous generation of their display tech to OEMs, but I can’t see Apple settling for anything but the best, so I imagine they would have insisted on Samsung’s newest generation tech.

    • staylow

      Apple settling for the best, you’re joking right? I mean I’ll agree that their OS is stable and works with the hardware well but the majority of the tech they use is 2 generations old when compared to the competition. Don’t be fooled, its all about profit margins.

      • Diego

        So, by your standards, the a9 SoC is” 2 generations old.
        The camera Must be also, 2 generations old.
        The touch ID sensor must be, 2 generations old.
        The, taptic Engine is, 2 generations old.
        The display, unless you are talking about the regular iPhone, is, “2 generations old.
        Thats real logic.

        • staylow

          Take a look at the Samsung Galaxy Alpha and compare it the iPhone 6s. The Alpha was released a year earlier, a year usually meaning two generations of phones for the competition. So yes, old tech, but implemented well. Oh, and force touch, lets be honest is really just a long press to the rest of the world.

          • Diego

            Only the display is the same.
            Everything else, is better.

          • Diego

            You are comparing spec for spec IMO.

  • ddd

    Why samsung makes better display for piece of garbage iphone? This is bullshit to me and Samsung shouldn’t done it. Iphone should have piece of shit display and processor, and camera.
    Gay Tim cook and stupidest co workers won’t tell truth to apple fans. Iphone design is exactly htc one which apple copy htc one and ios 8 and 9 copy from android os features because apple can’t catch up android so crab apple is jackass. Apple doesn’t have fucking INNOVATION AT ALL. This is 100% true statement.
    Do apple fans(assholes) know Apple’s products display and camera, battery made from? HELL NO
    Samsung makes own display and processor, and design and camera on samsung best products in the world market. Google creates own ideas for user interface and Android has more features for everything.
    People think apple is better but they don’t have fucking knowledge about technology, so they are saying like bullshit. I know better than anybody else.

    APPLE DOESN’T HAVE FUCKING INNOVATION AND THEY COPY OTHER COMPANY OS AND PHONE DESIGN. APPLE DOESN’T MAKE MOST OF THEM SO IT IS CALLED PIECE OF GARBAGE.

    I GOT TWO WORDS TO CRAB APPLE SUCK IT BITCH.

    • Jillxz

      Haters will be haters.

    • Rob

      LOL, they were the first to have a competent touch device (iPod). Figure it out. If you want to go on a tirade about something, learn about it first. I’m not even a fanboy…got a S6 Edge, which I mostly love.

      Apple’s ideas and existence in tech far precedes anything Google has done. Grow up, kid…

      • Phil

        That’s in the past, what has Apple really done lately that’s truly innovative. Answer nothing. Honestly force touch please. I wouldn’t use an IPhone if it were free.

  • Sayed ahamed

    This is BS are you dumb. 50,000 panels per month will not be enough for apple. They sell half million iPhones in a day . PS don’t write bullshit

    • If you would’ve actually read the article they said production to start in Q1, the iPhone 7 drops in Q4 and at least one plant can produce that number. They have 9 months.

      • Sayed ahamed

        50000*9*10 plants=4.5 million panels are you mad

  • sachouba

    Who would want an “awful” AMOLED display ?
    — Tim Cook.

    • ddd

      Tim cook doesn’t know shit about amoled. He is a biggest D bag in the market. Apple makes NOTHING for products. Crab apple is laziest company in the market.

      Go fuck yourself tim cook

      • Sojibby

        that was a bit much lol ;)

      • Diego

        Butthert fanboy detected.

      • coldspring22 .

        Tim Cook might not be around much longer for you to bang on if iphone sales decline significantly for 2016 and doesn’t go back to 30% yoy growth. So save your ammo for the next Apple CEO

      • mobilemann

        you’re an idiot. AMOLED was way worse until about 16 months ago, and it’s still finally sorting out it’s last issues.

        First they fixed power consumption and white balance, now they are working on longevity really, as the blue sub pixel does die at a ridiculous rate.

        Try not to be a fanboy, and if you can’t help that, at least try not to be so stupid

    • Nothing to add here :D :)

    • Diego

      He never said that.

    • aaloo

      lol, you are so silly. off course apple wouldn’t put these displays in their phones until they have rectified the issues from previous generations. silly you! do you think apple is putting the over saturated, not true to life displays on their future models. lol. apple scours for the best ingredients and only once the manufacturers meet their standards after billions of dollars of investment out their own coffers does apple actually grant them the contract.

      • Phil

        If I were Samsung I’d give my competition what they thought was the best, then actually bring the best to my current flagship.

      • SamsaraGuru

        Which Kool aide are you drinking? Lol

  • SamsaraGuru

    The phrase – “Sleeping with the enemy” springs unbidden to mind.

    Is it any wonder Samsung is losing market share when they are willing to sell their soul to their avowed mortal enemy.

    So much for integrity and common sense at Samsung being part of their equation.

    • Napalm_3nema

      You do realize you are speaking about a company, not a person, right? “Integrity” and “common sense” are human characteristics that do not apply to a manufacturer selling what they manufacture. Samsung Electronics is just a small, and increasingly less important, part of the Samsung chaebol.

      • SamsaraGuru

        Companies, like nations, like families are composed of people. Yes, I know that historically many companies have acted more inhuman than not given they were led by people who lacked any human compassion for people and no real regard for the effects of their actions or their company on society.

        However, I am not willing to separate the two and believe that when you allow an organization, by whatever name you give the agglomeration of humans that compose it, to do something that supports an adversary, a competitor, who, like Apple, has proven itself vicious towards you, it is simply stupid beyond belief to view them as anything other than a bona fide enemy.

        If I were Samsung, I would focus on using their advances to help create for themselves unique, differentiating factors that no one – even the cheap, slave labor produced products of China, can’t offer. Of course with the way the Chinese steal technology and do industrial and state espionage with total abandon and gleeful delight irrespective of troublesome, inconvenient things like copyright or patent conventions that may not help.

        • Adam Drake

          your comments would make sense if Samsung owned the patents but guess what… 99% of OLED and AMOLED patents are owned by one organization and is not Samsung. They just have the facilities and licensing to build the screens which isn’t exclusive to Samsung.

          • SamsaraGuru

            Thank you for telling me that. I didn’t know. That makes more sense. In that case, whomever is writing the articles shouldn’t give the impression that it is a Samsung “discovery”. Makes me glad I am not a manufacturer; every time you look around some patent troll like Apple is suing. Did you know that Apple historically is one of THE most litigious companies in all history? Given the vicious nature of Steve Jobs, of course, this should not surprise us.

            It also shouldn’t surprise us the way he died. Edgar Cayce – do a search – in one of his readings said, “It is almost impossible to hate your neighbor and not develop cancer.” Jobs was not a nice man and his company reflects his character.

    • coldspring22 .

      Perhaps Apple is not Samsung’s biggest enemy. Future of Apple pretty much rides on iphone and people may not be so willing to part with nearly $1K for a silly iphone in near future. Much more dangerous adversary for Samsung are rising Chinese competitors like Huwei and Xiaomi. These companies will prosper when average selling price for flagship phones drop to $200. Who will go down in flames first, Apple or Samsung? It will be fun to watch.

    • Rob

      No, this is business and it’s smart. The more I sell the more I sell…oh and by the way, the more you sell the more I sell, too. It’s a good strategy.

      • SamsaraGuru

        The path to hell is paved with good intentions. It is not good business; it is short sighted, self-inflicted suicide. In the short run, like heroin it may feel good, but in the end, when you help the enemy succeed what you are really doing is “helping” yourself to fail. But, no sense arguing the point, you have your opinion and I have mine and never the twain shall meet.

        • Rob

          Guess I explain it further. It would be like us getting a dollar for every comment here, but the more replies you get for your comment the more you and the repliers get. If I make more comments on my own, plus comment on yours and everyone else’s, I get more money. If you only make comments and never reply to anyone else’s, then you get less money than I do. If you stop, I’m still making money and you don’t.

          • SamsaraGuru

            Rob I really do understand the concept from the business/monetary standpoint you delineated so very well here – and thank you for taking the time to do it.

            Our point of contention is not on that point though. Perhaps I am too bellicose in my nature re business, but it has served me well and my belief is that one of THE most important characteristics that help a business, a product or even a person stand out is differentiation.

            We live in a world of commoditization where it seems more and more there is little to distinguish one product from another. Do I buy an LG, a Samsung, an iPhone, a Huwai as nauseum? What’s the difference, well hard to actually tell actually; they all claim to be the cats pajamas lol, but who, who isn’t reading up on this stuff or isn’t writing articles would be able to tell.

            A folding device DOES stand out like a sore thumb and is a major differentiating factor. Would get my attention.

            Yet Samsung is giving it away to one of her nastiest company’s on earth. A company that isn’t really a technology company as much as it is a marketing company whose business model is to sell tech deliberately designed to trap you and then lock you up and throw away the key forever and a day.

            But, if Samsung wants to be the Volkswagen of cell phones rather than a truly premium brand like Roll Royce and just wants to take the money and run, then instead of being dumb asses what they are doing makes sense.

            But, no wonder Apple is beating them, Apple sticks to its principles – albeit questionable they may be, whereas Samsung is doing God only know what.

          • Rob

            In general, businesses exist to make money. More often than not, a business that makes no money aren’t in business for long. Even non-profit businesses need money to operate. Make no mistake neither Samsung nor Apple are in that latter category.

          • SamsaraGuru

            You are still missing the point – completely. I give up.

        • Phil

          Well said.

          • SamsaraGuru

            Thank you.

  • mrjayviper

    And how is this an Android/Google news? Samsung makes cars too in Korea. Why don’t we get reports of that?

    • coldspring22 .

      It is a bit of news, in that Apple iphone is starting to catch up in display department to Android….when iphone 8 or 9 comes out… and thanks to Samsung! Of course it would be best for Android if silly iphone totally disappeared, but as long as it hangs around, competition between Android and iphone is something to think about.

  • X

    If that happens, I will be switching from Samsung to Apple.

  • Avieshek Rajkhowa

    Not 7 but iPhone 8, ‘m suprised Android Authority miscalculated that

  • Phil

    Why in the world would they make displays for Apple! I understand they need money, but that’s like sleeping with the enemy.

  • HotelQuebec

    So much Samsung in iPhones that Apple should just sell rebadged Galaxy phones with iOS skin.

  • Choda Boy

    Yet another thing Apple copied from Samsung… :-P

  • Andrew White

    Commercial decision agreed….but why give Apple a leg up?
    One could argue that LG now produce equal best flexible OLED screens, so I’m hopeful the incoming G5 will suprise us.
    Regardless of who’s or what tech is used on any new iPhones…..it is the operating environment that bores me and that they are way overpriced.
    Yes this comment is based on recent experience and past ownership.

  • lensgrabber

    >The output of flexible OLED panels will reportedly range between 30,000 to 45,000 panels a month

    If that’s the case then there will be a huge supply problem. Apple will easily sell more phones than panels can be produced each month.

  • Paul

    Finally apple is admitting Samsung was right investing billions of their money in making their own amoled displays, now apple wants to ride on Samsungs back and tell their loyal apple customers look at our New technolgy we developed in screens. Now all they have to do is dream up a name they can market to the masses, as retina now means the lowest resoultion on any device.