Gartner: Android and iOS dominate smartphone market with 98 percent marketshare

by: Jimmy WestenbergNovember 19, 2015
1.4K

nexus 6p vs iphone 6s plus aa (2 of 26)

Android and iOS-powered devices have long dominated the smartphone market, and it’s still clear that the two mobile operating systems show no sign of stopping anytime soon. New data has been released by Gartner, suggesting that Android holds 84.7 percent marketshare as of the third quarter of 2015, which is a 1.4-percent increase year over year. The research firm says Android’s growth is thanks in part to strong global smartphone sales from Samsung and Huawei. These manufacturers make up 23.7 and 7.7 percent of all smartphones sold in Q3 2015, respectively.

Apple’s iOS achieved sizable growth over the past year as well. 13.1 percent of all smartphones sold in Q3 2015 were running iOS, which is a .6-percent increase year over year. Together, iOS and Android make up 97.8 percent of smartphone marketshare. Despite these numbers, Gartner says there’s still hope for Microsoft’s Windows 10 for Mobile. Windows dropped from 3 to 1.7 percent marketshare year over year. It should be noted that Microsoft’s new mobile OS debuts in the U.S. this Friday on the Lumia 950.

Roberta Cozza, research director at Gartner, says:

…we expect Windows smartphone market share will continue to be a small portion of the overall smartphone OS market as consumers remain attracted by competing ecosystems… Microsoft smartphones will mainly focus on driving value for enterprise users.

nexus 6p vs iphone 6s plus aa (12 of 26)Related: Google in control: Does Android need to be more like iOS?99

In terms of overall sales, nearly 478 million smartphone units were shipped during the third quarter of 2015, which is an increase of 3.7 percent from last year.

To get all of the numbers for this past quarter, feel free to visit the source link below.

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  • WPhotography

    Umm so who dominates the profits?…

    • Wjdzm

      Of course it’s apple.
      You just had to ask that unrelated question to feel better, right? itards. i swear.. tsk tsk

      • WPhotography

        Profits are completely related to marketshare.

        • Happy

          Profit – a financial gain, especially the difference between the amount earned and the amount spent in buying, operating, or producing something.

          Market share – the portion of a market controlled by a particular company or product

          Remind me again – how are they completely related?

          • Toukale

            Because one can gain market shares at the expense of profits, which is what most android oem’s do in other to move their products. Apple can drastically improved their market shares if they want by dropping their prices and forego their profits.

          • Randy N. Gaston

            In that scenario that would mean that profits are inversely related to market share.

          • Happy

            So how do you explain the abysmal market share of the likes of HTC who have way lower average selling price than iPhone and lower market share as well. You are thinking very simplistically.

            Also who says that if Apple lowers the prices and increases their market share, their profit will drop? By selling more devices they could very probably end up with the same or even higher profit. Dropping the price does not mean that you have to “forego” your profits.

          • abazigal

            Let’s put it this way.

            Apple is already having problems making enough phones to meet demand at launch day. Lowering its prices would not help it sell more phones, if there aren’t any extra phones to sell.

          • Happy

            Aaah, because they only sell on launch day, you know. Give me a break!

          • abazigal

            What kind of message are you sending if you discount your phone after launch day?

            Apple has likely found the best intersection between price and demand. I would like to think that they know better about their sales figures than any of us here.

          • mobilemann

            this is actually true, but then there’s a whole talk about brand devaluation and other stupid money matters.

    • coldspring22 .

      Android users do! Keep the money in their wallets instead of donating to Apple!

    • Randy N. Gaston

      You do know that Google gives Android away for free?

      • WPhotography

        You do know that iOS is free too right? and that you can download it as soon as it is released?

        • Happy

          You do know that you do not own the iOS on your iPhone?

        • Randy N. Gaston

          The upgrades are free only if the device has continually remained in service, otherwise they charge $19 for it. And if you don’t think that the price of the IOS isn’t included into the price of the phone.

          • mobilemann

            it’s free if the device can run it. Wrong again.

        • Randy N. Gaston

          I do have to laugh at this. You claim that IOS dominates in profit over Android, and turn around and claim they are both free. Why argue with yourself?

          • mobilemann

            the answer is you’re stupid. They obviously sell iPhones. They come with the OS.

  • AbbyZFresh

    And the profit share goes to:

    We all know the answer.

    • Hans Pedersen

      85% thinks on their personal profits, 12% thinks on the profits of an already rich corporation….

      • Toukale

        The irony is talking bad of others because of profits while you are focusing on market shares. Speaks volumes if you ask me.

        • Hans Pedersen

          There’s no irony here. The huge majority sensibly cares about their own wallet, while a small minority is obsessed with the wallet size of a corporation they’re really not affiliated with.

    • Billy

      A company making big profits of us consumers, is that a good thing?

      For us the competition that exist in the andriod domain is both good for evolution and price

      • coldspring22 .

        Apple is doing it’s best to sqeeeze it’s suppliers and consumers. That’s great for Apple and ifanboys who love exchaning cash for junk. I hope ifanboys are stock piling on Apple watch premium editions LOL.

        • Diego

          Just because you prefer android doesn’t mean you have to bash other users that are not in your ecosystem.

          • Wjdzm

            lol classic

          • coldspring22 .

            Oh dear, per Kantar’s latest report, looks like iphone 6S is selling 25% below iphone 6 rate. Who would have ever guessed? Not isheeps in their wildest dreams!!

    • coldspring22 .

      Ultimately profit is meaningless for competitiveness of a company if it’s just sitting in the bank. Apple sure seem to be clueless on how to use all that cash in the bank to compete better. Sure, all that cash will come in handy for rainy day, but how many formerly top dog companies with huge bank account still fell from the top?

      • Toukale

        Yep, profits is meaningless, I am sure that’s why companies go bankrupts, tell that to Nokia, Palm, HTC, Rdio and countless of others. I am sure it’s only meaningless because it’s a vendor you do not support/approved of.

        • Happy

          And how do you explain the market capitalisation of Amazon that is famous for never making profits?

          • Toukale

            Amazon is all about growth, that’s what wall street is focusing on (growth). Which is the main reason, no matter how much money Apple is printing (and they are printing a lot), wall street is never happy with them, because they do not see Apple as a growth company. They are treating Apple as a startup or a social media company which forego charging users in other to gain lots of users. That’s the reason social media companies are the way they are because it is all about scale and growth. That’s the problem tweeter is currently facing, growth is the name of the game right now.

        • mobilemann

          “Yep, profits is meaningless”

          FYI, this is delusion.

      • Tubsy

        maybe they’ll buy Google someday :P
        excuse me… Alphabet

        • taki

          Alphabet is more valuable than Apple. You need $627-206=421bn to buy Apple & +$20bn more for Alphabet ($514-73=441bn)

    • Waqas Tariq

      People forget that for Google the profit is from selling ads as it’s primarily an ads company. So yeah, having your OS on more that 70% of the mobile users on Earth is what they want and have.

    • HiroRoshi

      Meaning Apple is overcharging their flock. They are getting ripped off.

  • saksham

    120 million people do not live a life (dont own a smartphone)

    • Randy N. Gaston

      And yet here you are on social media commenting about smartphones…. just like the people who do own smartphones. The only difference is that you can’t do it on the go.

  • Diego

    Why is everyone on this comment section trying to justify more market share for less profits, if you had a smartphone company, how do you plan to keep it standing with out making any money at all?

    The only android OEM making money is samsung.

    And this is because they have a reputation for being the best when it coms to low and mid range devices.

    • Karly Johnston

      They have a reputation for the worst low and mid range devices, that is why China is leading that market share. They make money on semi-conducters and flash storage.

  • Jeremy VanWinkle

    I come here just for the comments. You guys never let me down.