Xiaomi, one of the fastest-growing smartphone players in India, has announced that it has crossed 100 million shipments in the region. Even more impressive is the fact that the company managed to achieve this within the first five years of operations in India. Predictably, the Redmi Note and entry-level A series have been responsible for driving maximum volumes.
With sales slowing down in the company’s home market of China, India has projected the largest growth potential. Xiaomi has been the leading smartphone brand in the country for the last eight quarters based on IDC data.
“It’s indeed a joyous occasion for us at Xiaomi India. It’s a testament to the love we have received from millions of Mi Fans since our inception. There have been brands who entered the market before us, yet are nowhere close to the astounding feat we have achieved,” said Xiaomi vice-president Manu Jain in an emailed press statement. The company took to Twitter to reveal a brand film to celebrate the achievement.
100 Million smartphones in 5 years! 💯
Fastest brand to reach 100M mark! 🥳 Thank you all for your love & support 🙏
— #MiFan Manu Kumar Jain (@manukumarjain) September 6, 2019
Xiaomi reportedly enjoyed a 28% market share in India in Q2 2019, with Samsung following up closely with a 25% share. The latter has been ramping up its offensive against Xiaomi with a steady spate of smartphone launches. Realme, another Chinese brand, has also been rapidly closing the gap and was one of the fastest-growing players in Q2 2019.
With competing devices matching up in value and innovation, it will be interesting to see if Xiaomi is able to sustain its momentum. The company will no doubt be hoping that the Indian-bound Redmi Note 8 series gives it a bigger slice of the pie.