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Waze adds celebrity voices starting with Kevin Hart
Social GPS app Waze is adding more voices for those who prefer to have celebrities tell them where they’re driving.
Actor and comedian Kevin Hart is the first celebrity to lend their voice to Waze, giving users a new voice option for their turn-by-turn navigation. Hart will help guide drivers to their destination, telling them where to turn and alerting them of construction, potholes, and other traffic conditions, just like the default Waze voices.
Waze is a social GPS app that lets users see real-time traffic information based on what others users report. Users of the app can, for example, report accidents on the road so other drivers know to detour around that area. The app also lets users share driving routes if they have a faster way of getting from point A to point B than Waze itself does.
Hart’s turn-by-turn directions are free for all users, and can be turned on in the app’s Settings menu under Sound. His voice is listed under “English — Ride Along.” As the video above suggests, Hart’s inclusion in the app is a way to help promote his new movie Ride Along, which also stars Ice Cube, and opens in January.
Hart is likely just the first celebrity to lend his voice to Waze, though the company hasn’t announced any other celebrities yet. Getting actors to promote their movies through the app will help the company raise money and add more value to its users. Waze currently lets companies pay to advertise their local businesses near drivers’ destinations or search areas.
Google acquired Waze for a rumored $1.3 billion earlier this year. It’s traffic information is already included in Google Maps, but the app itself is still available for free in the Google Play Store.