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Verizon Loyalty Discount vs Valued Customer Discount: What's the difference, do you qualify?

Can you get a discount for being a loyal Verizon customer?
By

November 3, 2025

You may have heard that Verizon has given special discounts to loyal subscribers over the years. Is there any truth to this, and is there really a discount for loyal customers? The answer is a bit complicated, but getting a Verizon Loyalty discount is possible for some. That said, it might not be as good as it sounds. Here’s everything we know.

Not already signed up with Verizon? Now is a great time to check out some of their best free phone deals, just in time for the holiday season.

Verizon Loyalty Discount vs Valued Customer Discount

First, it’s important to note that there are two different discounts offered by Verizon. The Verizon Loyalty Discount is designed for Verizon’s prepaid customers. All prepaid customers who have been around for at least 3 months are eligible for the discount and can sign up for it from within their account settings.

You’ll save $5 a month after three months, and $10 after 9 months. The only catch is you can’t also get the $10/month Autopay discount. In other words, this discount really only matters if you love paper bills — which I suspect is a small minority of those reading this.

The bigger and more important discount is the one for postpaid customers. In the past, Verizon offered its own Verizon Loyalty Discount program for postpaid accounts, though it wasn’t officially offered. This was never a guaranteed thing, though. Usually, it was something Verizon would target at specific customers via an invite, or it would be offered to talk customers into keeping their service.

Earlier this year, Verizon removed the old loyalty discount for postpaid customers, though it eventually added the new Valued Customer Discount after pressure from customers. In some cases, the discounts are even higher than the original, which was typically around $10 per month. Instead, new offers are up to $20 a month, though usually for a clearly defined set of time, like one year.

How do you get the Valued Customer Discount?

There are a few ways you can potentially get a Valued Customer Discount. The methods most likely to generate success include:

  • If you initiate a port-out on Verizon, you’ll likely get a loyalty discount offer of at least $10 a month.
  • If you call customer service and ask to cancel your service, you’ll get an offer of $10 in most cases as well.
  • Some users are being invited to get a $20 off discount for the next 12 months.

Keep in mind that none of these methods are guaranteed to work for you, however. Know of another way to get the discount? Let us know down in the comments.

Verizon - Postpaid plans starting at $65 a month
Verizon - Postpaid plans starting at $65 a month
Verizon - Postpaid plans starting at $65 a month
Verizon Communications Inc. is an American telecommunications company headquartered in New York City. It is the second-largest telecommunications company by revenue and its mobile network is the largest wireless carrier in the United States, with 146 million subscribers as of December 31, 2024.

FAQ

Typically it doesn’t expire unless you make changes on your account, at least for prepaid. Again, the exact terms may vary for postpaid subscribers and while it’s possible you might get a permanent reduction, it’s more likely it will be a shorter 3-12 month discount.

Yes, it’s possible to get invited to the Verizon Loyalty Discount even if you have an unlimited plan.

Getting a new phone won’t affect your monthly discount for prepaid Verizon service, though we can’t confirm the same for postpaid. We recommend talking to a rep before making any device changes.

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