- T-Mobile has introduced a Magenta Max plan that offers unlimited 5G data with no throttling.
- You’ll also get 4K streaming, unlimited in-flight Wi-Fi and other perks.
- It will be available on February 24 at $57 per line with three lines.
Do you miss the days when unlimited data plans were truly unlimited? T-Mobile is betting you do — it’s launching a new Magenta Max plan that offers unlimited data with zero throttling or de-prioritization, letting you make the most of 5G’s increased speeds.
Pay $57 per line for three lines ($47 per month during a promo) and T-Mobile will mate that unlimited on-device data with 4K video streaming and unrestricted Gogo in-flight Wi-Fi. You’ll also get perks like a standard Netflix plan for families (basic Netflix for individuals), premium scam protection and faster 256Kbps data when traveling outside of North America. Max is replacing Magenta Plus, so you can expect the same $85 per month pricing for a single line.
T-Mobile is also introducing a new standard plan that offers ‘unlimited’ data with full speed for the first 100GB you use, 480p streaming, 5GB of hotspot data, one-hour use of Gogo Wi-Fi, and basic Netflix for families. It’ll normally cost $47 per line for three lines, but it’ll drop to $40 per line for a “limited time.”
Magenta Max will be available starting February 24.
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There’s no mystery to T-Mobile’s strategy for its new unlimited plan. It’s hoping to reel in AT&T and Verizon customers (disclaimer: this author also writes for Verizon-owned Engadget) who use massive amounts of data and are willing to pay for a premium for it. The pricing, at least, appears to favor T-Mobile. AT&T and Verizon both charge more per line for their best plans, and still have soft caps of 100GB and 50GB respectively.
It’s not quite a decisive victory, though. While T-Mobile does offer true unlimited data AT&T and Verizon also offer bonuses like HBO Max and Disney Plus as part of their plans. You may end up paying more if you were already inclined to use those media services. Magenta Max can still be compelling, but it makes the most sense if you’re mainly interested in general-use data or don’t mind separate subscriptions.