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Samsung reportedly has 20 million pre-orders for the Galaxy S6 and S6 Edge
Samsung’s 2014 decline has been well documented and by now many people are familiar with the situation. Thankfully, 2015 is shaping up to become a much more positive year. According to a new report by The Korea Times, the Galaxy S6 and S6 Edge are popular. Very popular. Citing a major mobile carrier in Europe, The Korea Times has revealed that pre-orders for the pair of devices have allegedly hit 20 million from retailers. More specifically, the Galaxy S6 is reported to have received 15 million, and the S6 Edge, 5 million.
These estimates lend themselves well to the belief that Samsung Taiwan had last week, although it’s too early to be counting the cash: Pre-orders are comprised of carrier reservations and therefore do not guarantee sales. This is the exact problem last year’s Galaxy S5 experienced, with actual sales falling 40% below Samsung’s estimates. With said device, the culprit was largely cited as carriers who oversold their demand expectations resulting in Samsung being stuck with “dead” inventory when the vendors failed to off-load the product.
In theory, the same situation could repeat itself here, especially in countries with large populations such as China and India where Samsung has fallen from its once dominant position: As nice as the pair of flagships are, reports indicate their being priced at the same level as the S5 last year, while companies like OnePlus have been releasing top of the line products at a fraction of the retail rate.
Still, if there is one potentially positive bit of news that can be more assuredly concluded, the Galaxy S6 Edge is already shaping up to be decidedly more mainstream than the niche device its big brother was. According to one estimate, as of early February the Galaxy Note Edge had yet to sell even 700,000 units. Samsung had, from the start, indicated that the device was to be a niche product with a limited production run of 1 million units, but it’s unclear as to if the relatively small consumer interest was a product of the concept itself, the size of the phone, the price tag, the fact that the Note 4 released earlier, a combination of these ideas, or something different entirely.
Ultimately the success of the two new Galaxy devices may be more a question of what else comes out in the near future (the LG G4 perhaps?) that might disrupt customers from buying the devices now that carriers are overwhelmingly “on-board”.
For full coverage of the Galaxy S6 and S6 Edge, please make sure to check our hands-on impressions and more.