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Samsung is confident Galaxy S6 will be a sales hit
Financially speaking, 2014 was a rough year for Samsung Mobile given its poor sales performance and the subsequent aftermath that included everything from internal staff changes to terminating services to a supposed “fresh start” with the Galaxy S6. Given what we have seen at MWC 2015 so far, it looks like the company took some major initiative in seeking to fix what ails it: the S6 (and S6 Edge) has no plastic on its body, has a cleaner, leaner TouchWiz, and will even come in a 128GB variant.
It’s so good that Andy Tu, General Manager of Mobile Communication at Samsung Taiwan, has gone on record to state that he expects the S6 to surpass all of its previous incarnations. Specifically, the Galaxy S4 is the phone to beat as last year’s Galaxy S5 was found to have sold 40% less than expected.
While this is a very big claim indeed, the company’s revised game plan will aid it well given that Mr. Tu indicated Samsung will focus on the S6 and Note 4 during Q2 2015, with supporting focus on the lower-end Galaxy A and Galaxy E products. Of interest is the fact that neither the Note Edge nor the S6 Edge were mentioned, perhaps a given when considering the higher price points and more niche-oriented appeal the pair of devices have.
Take a quick look at our hands on impressions here, and be sure to check out all of our coverage on the Galaxy S6 to see just what everyone is so hyped up.