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Market concerns have Samsung worried it won’t sell as many phones as in 2021

Market complications have Samsung readjusting its smartphone shipment goal for 2022.

Published onAugust 17, 2022

Samsung Galaxy Z Fold 4 white on bookshelf
Robert Triggs / Android Authority
  • Samsung’s original plan for this year was to ship 300 million smartphone units.
  • Due to a variety of market concerns, Samsung decided to change that strategy.
  • The company’s new plan to ship 260 million units suggests it could be worried it won’t sell as many phones this year as it did in 2021.

In an interesting move by Samsung, it will be lowering its smartphone shipment strategy for 2022 by 40 million units.

According to TheElec, Samsung initially set out to manufacture 334 million units of smartphones with a goal to ship a total of 300 million. Now the tech giant has shifted its strategy to only ship 260 million units for this year.

This new shipment target is 10 million units below the goal Samsung created for itself in 2021. However, it’s still above the 250 million units goal the company set for 2020, the lowest number in recent years.

As to why Samsung is making this adjustment, the answer may be related to current market complications. While the effects of the pandemic on production may be waning, there are new market concerns to worry about. This includes recent inflation troubles, reduced demand, and supply chain issues.

Although Samsung may not be planning to sell as many phones this year as it did last year, it still has a lot to be confident about this year. Galaxy S22 sales have been strong and the company will soon be releasing its anticipated Galaxy Z Fold 4 and Flip 4 phones.

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