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Samsung trademarks “Always On Display” for Galaxy S7

Samsung has trademarked the term “Always on Display”, supposedly for use with the Galaxy S7, with as little as one percent battery usage per hour.

Published onFebruary 9, 2016

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A month ago when Evan Blass leaked multiple details on the Galaxy S7, we first heard the term “Always on Display” with respect to the upcoming Galaxy flagship. Samsung has now trademarked the term “Always on Display”, supposedly for use with the Galaxy S7, which will be announced later this month on February 21 at MWC 2016.

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Samsung’s “Always on Display” will make use of the S7’s AMOLED display to provide information on weather, notifications, calendars and S Health data among other things. It will reportedly use as little as one percent of battery per hour but it is unclear if it will be a full-screen mode like Motorola or Google’s Ambient Display or something smaller like LG’s Glance View.

AMOLED displays, by virtue of only illuminating individual pixels, can be used to display information when the rest of the screen is off without consuming much battery power at all. LCD screens don’t permit this kind of energy-saving feature because the entire screen is backlit, even when displaying blacks.

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The idea of an always-on display is hardly anything new and, if anything, it’s peculiar that Samsung hasn’t included something like it already. Even the name isn’t new, with YotaPhone using the term “Always On Display” for years with regards to its e-ink second screen devices. Samsung is sure to have something very different in mind though, and we only have a couple of weeks left until we see it in action.

How do you think Samsung’s Always on Display will differ from Moto’s, LG’s and Google’s?

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