Yesterday we reported that, between carriers and retailers, over 20 million Galaxy S6 and S6 Edge units had already been pre-ordered, at least according to Korea Times. Now a new report from ETNews suggests that Samsung is responding to the heavy demand by ramping up production.
Reportedly Samsung will be building an additional 13 million units by the end of April, with the GS6 Edge representing 4 million of these additional units. It certainly makes sense that Samsung would focus most of its efforts into Galaxy S6 production over the Edge. First because it likely is harder to produce the Edge, and second because the device will be more expensive and therefore might be less appealing to certain markets and demographics.
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We have to wonder if Samsung is being overly optimistic about the sales potential for the Galaxy S6, though. After all, high carrier and retailer interest in the Galaxy S5 caused the Korean giant to overproduce last year, ultimately proving to be a misstep, as the phone was met with mixed reception.
With Samsung spending a record amount on R&D, it’s clear that Samsung is in it to win it with the Galaxy S6
Of course with Samsung spending a record amount on R&D, it’s clear that Samsung is in it to win it with the Galaxy S6, and will likely invest an equally aggressive amount into marketing its newest darling. It is also worth mentioning that, while Samsung fan reception has been somewhat mixed due to the loss of microSD and removable batteries, the media has absolutely been thrilled by the changes Samsung made with the Galaxy S6. All of this points to a banner year for the Galaxy S brand, if they play their cards right.
What do you think of the Galaxy S6, will it be a big success for Samsung or ultimately will folks elect to choose other flagship devices like the One M9 and upcoming LG G4?