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Samsung learns from Xiaomi, will launch a Galaxy A device every month until June

Two can play at the "release lots of cheap phones constantly" game.

Published onFebruary 15, 2019

The Samsung Galaxy A8S.

Xiaomi has made a killing by releasing lots of very cheap smartphones at a nearly relentless pace. Whether it’s releasing a genuine Xiaomi device or a device through its sub-brand Redmi, it seems every month we’re talking about one or more new Xiaomi devices.

Samsung seems to have finally noticed how this strategy has worked really well for Xiaomi in places like India and is starting to crib from its playbook.

Ranjiv Singh, Samsung India’s chief marketing officer, recently revealed to The Economic Times that Samsung will release a Galaxy A series device every month from now until June 2019. The Galaxy A series is Samsung’s entry-level line now that the Galaxy J series has been phased out.

The Samsung Galaxy Tab S5e comes with Android 9 Pie and costs $400
Two hands holding the new Samsung Galaxy Tab S5e tablet.

It’s possible some of these upcoming Galaxy A devices could launch in countries outside of India, but that country is the primary focus.

Singh says that Samsung’s goal is to make $4 billion in revenue from the Galaxy A line this year.

Samsung’s other inexpensive line of smartphones is the Galaxy M line, which differs slightly from the Galaxy A line in that you can only buy M devices online. Galaxy A devices will be available in physical stores as well as from online outlets.

The Galaxy A devices on the way will range widely in prices, anywhere from 10,000 Indian rupees (~$140) to 50,000 Indian rupees (~$700). There will probably be at least one device powered by Android Go.

NEXT: Samsung stores opening in malls just in time for the Galaxy S10 launch