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Don't believe that rumor: Samsung says it isn't rebranding Exynos chips

Samsung says the rumored "Dream Chip" name is merely an internal project name.
By
November 29, 2023
samsung galaxy logo closeup
Robert Triggs / Android Authority
TL;DR
  • Samsung has told Android Authority it has no plans to rebrand the Exynos chip line.
  • The denial comes after a leaker claimed Exynos chips could be called “Dream Chip” instead.

Samsung has used the Exynos name for its flagship processors since the Galaxy S2 back in 2011. However, a leaker recently claimed that the company will rebrand this chip family.

Tipster oreXda claimed on X yesterday that Samsung will rebrand Exynos to “Dream Chip.” We didn’t report on the story at the time as the leaker didn’t have a great track record. Now, Samsung Semiconductor has told Android Authority that this claim isn’t true anyway.

The rumor on rebranding is not true. For your reference, the mentioned brand name [Dream – ed] is simply an internal project name.

This clearly means Samsung won’t be changing the Exynos name to “Dream” or “Dream Chip.” This original statement did leave some ambiguity as to whether all rebranding rumors were false or whether only this specific rumor wasn’t true. However, the company made things crystal clear in a second emailed response.

“All rumors regarding rebranding are not true,” Samsung Semiconductor told us in response to our follow-up question.

That certainly shuts the door on any rebranding rumors for now. Of course, it’s theoretically possible Samsung will change its mind way down the line and opt to rebrand the Exynos chip family. But, based on its explicit denials, the company is clearly against this move right now.