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Samsung encouraging users to install updates with Domino's pizza

It appears that Samsung has begun offering its Indian users 20% off Domino's pizza if they update their devices.

Published onMay 30, 2016

Domino's_Pizza_In_Spring_Hill,FLA dominos pizza
It’s no secret that a lack of timely updates is one of the biggest problems facing the Android ecosystem right now. In fact, at the Google I/O event this year, Android developers identified this issue as the greatest security challenge they’re currently dealing with. With the FCC and FTC formally investigating the way carriers and manufacturers roll out updates, and with Google potentially considering some creative, passive-aggressive measures to ensure that updates get out to end users in a timely manner, it seems like everyone is cracking down on the topic of security updates. But there is one element that neither Google nor its partners can control, the last vanguard standing against timely updates and device security: the stubborn user. But Samsung may have a solution to this problem.

A sharp-eyed redditor noticed that Samsung has started issuing out digital Domino’s coupons to bribe users into updating their devices. The offer he saw on his Galaxy J7 was located in the My Galaxy app and reads as follows:

Update Phone Software, Get Dominos Offer
Get Flat 20% off on Pizzas & Breads at Domino’s on updating your phone software at your nearest Samsung exclusive store or through WiFi.
Check if your phone needs a software update. You can do this by following the below steps:
Settings > General Settings > About Device > Software update > Update Now

So far we’re only seeing this deal being offered in India. 9to5Google is speculating that the Korean tech titan might be giving the promo a trial run before potentially rolling it out to other regions.

Hungry? You can now order Domino's just by opening an app

This is one of those kinds of dynamics that has tech enthusiasts and power users pulling their hair out. Why should an offer like this even have to exist? Why would you not want to install security updates on your phone? Must we bribe you with pizza to make sure you protect your own data?? It’s a sad reality, but many casual users who aren’t actively involved in the tech world fall prey to a bevy of misinformation through their friends and family. “Don’t update. I updated mine and now it sucks.” Perhaps it will take pepperoni to combat the reluctant updater.

What are your thoughts regarding Samsung’s latest attempt to coax users into keeping their devices up to date? A sad necessity, or “Hey! Cheap pizza for doing what I already do!” Let us know your take in the comments below.

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