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Samsung may be planning to replace its head of mobile division

Stricken by a period of lowered profits among increased competition, Samsung is considering a major change to its management to try and solve the problem.

Published onNovember 24, 2014


Samsung makes many mobile machines. Within the time it takes someone to repeat that phrase ten times fast, chances are the Korean company will have either announced or released a new product. Having been the top dog for so many years now, Samsung is facing increased competition from OEMs around the world, something quite visible with last quarter’s tumultuous financial turnout.

Having previously announced a plan to reduce handset product lines in the coming year and a pledge to new forms of devices, Samsung may now be seeking to restructure its executive management. According to a story by The Wall Street Journal, Co-CEO B. K. Yoon may be taking over the mobile division, with J. K. Shin, fresh from his recent pay cut, may be going elsewhere. Yoon is currently in charge of home appliances and television products, and thus WSJ speculates this could foster a more connected relationship between the digital device families.

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While the restructuring talks are off the record at the moment, chances are something will come up sooner or later. These days more drastic measures are necessary to compete with the growing presence of Chinese OEMs, especially Xiaomi, which last quarter saw its share of global sales increase to the #3 spot.

There are already rumors floating around about the Galaxy S6, but even if the flagship is everything one could hope for and more, there is still a very high probability it won’t perform in the market as well as the S3 or S4 because of the presence of cheaper rival products. Likewise, Samsung’s strong hold in the Chinese and Indian markets has severely diminished as of late.

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