If you’ve invested emotionally in Samsung’s Galaxy-only music streaming service Milk Music, you had better start saying your goodbyes. Samsung is unplugging the service on September 22 and replacing it with existing streaming services instead. Slacker, which powered Milk, is Samsung’s preferred service for any Milk users that are feeling out in the cold.
Milk Music never quite took off in the way Samsung had hoped it would, despite being able to push it on a bazillion Galaxy devices. It also launched with no ads and no fees. But against stiff competition from the likes of Pandora, Spotify, and solid offerings from Google and Apple, even Samsung had an uphill battle on its hands.
Milk Music was rumored be be shutting down back in March, following several unsuccessful attempts to spice things up. Milk Video shuffled off this mortal coil in November last year and attempts to convince free users to upgrade to the paid service never quite worked. Then, massive job cuts in July essentially gutted the workforce. Even Milk VR was rebranded to Samsung VR in June.
While Samsung’s milk may have already turned, what will replace it? According to a statement, Samsung has made “the strategic decision to invest in a partner model focused on seamlessly integrating the best music services available today into our family of Galaxy devices.” So if you’re feeling nostalgic for the good old days, you’ve got just over a month before the milk sun sets.
Did you use Milk Music? What is your preferred streaming service?