Samsung Milk Video support dying on November 20th

Do you remember Samsung Milk Video? Of course not! Actually… you might, but it’s not a service many people care about. I was quite unsure about its adoption upon launch, last year; is there really room in the industry for yet another video streaming service? Samsung called it “the next big thing in video”, but that turned out to be a huge overstatement.

Samsung Milk Video support is to shut down on November 20, 2015, only a day after its first birthday. It was launched last November 19th! Sad news, indeed, but it was definitely something I personally saw coming.

It’s already hard to compete against giants like YouTube and Vimeo. Then there’s the fact that Samsung Milk Video is exclusive to the manufacturer’s own devices… and it’s only available in the USA… and it’s video selection is nowhere close to its competitors’. Not to be pessimistic, but this endeavor was bound to fail, even if the company has millions of Samsung devices being used in the USA. Its social features were simply not enough to get people to jump on board.

Service Announcement

Thank you for using Samsung Milk Video. While we remain committed to providing premium entertainment services, we have decided to end support for the Samsung Milk Video app as of November 20, 2015.

Samsung doesn’t specify why this decision was taken, but we assume it’s definitely related to its popularity (or lack thereof). The Milk brand is not dead, though. You can still enjoy Samsung Milk Music, a service that is much more popular and offers a simplified way to access its curated radio stations. The sad news is that service is also only available to Samsung devices, but you can also access it from the browser, which is definitely a plus.

So tell us, guys. Will you be missing Samsung Milk Video?