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Oh, it's on: Redmi starts advertising fight with OnePlus using billboards

Xiaomi's global vice president is pretty proud of the beef.

Published onJune 3, 2019

An image of two competing billboards for the smartphone companies Redmi and OnePlus.

The Xiaomi Redmi K20 Pro is the latest powerhouse from the brand, featuring the Qualcomm Snapdragon 855 chipset, a pop-up camera, an all-screen notch-less display, and a cool selection of colors.

If all that sounds familiar, it’s because the same terms could be used to describe the latest flagship from another Chinese company: the OnePlus 7 Pro. If there were any doubt that Redmi was going straight after OnePlus with the Redmi K20 series, there isn’t anymore, as the company is now engaged in a “billboard beef” with OnePlus.

The image above shows an Indian billboard ad for the OnePlus 7 Pro, featuring Robert Downey Jr., the company’s new international spokesperson. Next to that billboard is an ad from Xiaomi that directly digs at OnePlus.

Check out another example below:

An image of two competing billboards for the smartphone companies Redmi and OnePlus.

The Redmi billboard uses several “classic” OnePlus design trends to further its attack. The red-and-white color scheme is a OnePlus hallmark, and the “flagship killer” branding has been used by OnePlus ever since it started with the OnePlus One. Additionally, the word “one” in the billboard’s statement of “Starkly superior to the latest one” is written in the same font as the OnePlus logo (Google’s own Lato, if you’re interested).

Xiaomi Redmi K20 Pro announced: Everything you need in a flagship for under $400
The Redmi K20 Pro phones.

Manu Kumar, the Global Vice President at Xiaomi, is particularly proud of this billboard beef. He posted the photos above to his Twitter account asking his followers to send him selfie pics of themselves standing in front of the billboards should they come across them.

The Redmi K20 and Redmi K20 Pro haven’t yet launched in India, and Redmi hasn’t disclosed Indian pricing yet. Based on Chinese pricing, though, the Redmi K20 Pro will be substantially less expensive than the OnePlus 7 Pro in the country.

What do you think? Is this advertising feud cool or lame? Is the Redmi K20 Pro better than the OnePlus 7 Pro? Let us know your thoughts (or gripes) in the comments!

NEXT: Redmi K20 and Redmi K20 Pro specs: Premium features at an affordable price