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Oppo kicks off World Tour with Indonesia launch of the R7, R7 Plus, and R7 Lite
Oppo just unveiled the sleek R7 and R7 Plus, and now the Chinese company is kicking off their global rollout starting in Indonesia.
Oppo is taking a page from the book of larger players like Samsung and LG, by hosting a series of launch events in a “dozen countries and regions worldwide.” The first stop of the Experience World Tour is the capital of Indonesia, a large and fast growing market where Oppo came in the sixth place in April 2015, according to data from mCent, via The Information.
With the R7, Oppo is trying a new strategy of offering multiple variants of the same device. The 5-inch R7 and the 6-inch R7 Plus share their core specs, which include a Full HD LCD display, a Snapdragon 615 processor, 3GB of RAM, a 13MP rear camera, a 5MP front camera, VOOC fast charging, and LTE. Differences include the extra 16GB of storage on the R7 Plus and the larger size of the battery, which is 4,100 mAh on the R7 Plus and 2,320 mAh on the smaller device.
Oppo announced today a third variant of the R7, dubbed R7 Lite, to “better meet the needs of users in different regions”. There are no details on the specs of the R7 Lite, but it’s likely that the device will feature a lower price tag, at the cost of a slower processing package. But the R7 Lite will feature the same metallic design and 2.5D glass as the R7 and R7 Plus, which Oppo likes to compare to the smooth curves of a violin.
Oppo Starts their Experience World Tour Campaign for New R7 Series
[May 26, Jakarta] Hot on the heels of their debut in Beijing, the Oppo R7 and R7 Plus were officially unveiled in Indonesia. This quick marketing pace illustrates Oppo’s strong confidence in the market performance of its R7 series. These two launches marked the commencement of Oppo’s Experience World Tour for the R7 series. Coming up next, similar activities will take place in a dozen countries and regions worldwide, all held under the banner of Oppo R7 Experience World Tour, where local consumers will be introduced to the “Style in a Flash” product experience of the R7 series. This is the first time that Oppo has introduced its products to international users in the form of a World Tour. The R7 is also Oppo’s first single-product series to offer multiple variants.
“Oppo has always been keen to listen and respond to users’ needs by providing products and services which best meet their needs, as best demonstrated by the R7 series,” said Sky Li, Vice President and Managing Director of Oppo’s International Mobile Business, “We integrate the core features of the R7 into different variants to give all offerings in the series the same soul. Meanwhile, different configurations make it possible to offer diverse variants to different markets. Therefore, we have adopted a ‘Tour’ approach to unify our similar activities around the R7 series. No matter where our users are, they will have the same Oppo experience.” At the same time, Oppo has confirmed that it will add a new variant to the R7 series in the form of the R7 Lite to better meet the needs of users in different regions.
All variants in the R7 series have a full metal unibody and “violin arch” design for outstanding handling comfort. Furthermore they will all include a 2.5D curved screen making sliding of the finger much more natural. Together these features ensure each model boasts a beautiful and artistic form.
The new Flash Shot technology used exclusively for the Oppo R7 features a dual-drive hybrid focus system, comprising of the standard Contrast Detection Autofocus (AF) and the new Phase Detection Auto Focus (PDAF). It’s also combined with an exclusive anti-shake optimization algorithm to deliver an auto focus speed of 0.1s. The series offers 3GB RAM (with select variants), which supports simultaneous running of apps and increases app loading speed by up to 100%. The industry’s fastest charging technology, VOOC flash charging, is available on the R7 series, providing the best interpretation of the “Style in a Flash” idea represented by the R7 series.
As the Oppo R7 Experience World Tour travels to global markets, the R7 series will be more widely available to consumers worldwide both online and off-line. With elegant design, sophisticated manufacturing, superior specifications, and diversified variations, the R7 series is set to stand out in the crowded smartphone market.