Here in the US, today is Thanksgiving, which means it’s the official start of Black Friday shopping. Many retailers and companies use today as a means of pushing as many of their products into your shopping cart as possible with a litany of deals, but do not count OnePlus as one of those companies.

If you visit OnePlus’ website, you’ll be met with a large message that basically states that the company will not partake in Black Friday discounts. According to OnePlus, folks already save money buying its smartphones because they offer similar internals and a better user experience compared to their competitors. In other words, it would not make sense to discount the OnePlus 5T, the company’s current flagship, since it’s already offered at what OnePlus believes is a fair price.

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At the same time, OnePlus says that it needs to make money to pay its team and keep making products. We’re not sure if those last two bits are true, but it makes sense for a company trying to be as lean as possible by opting for direct sales and little to no marketing.

Whichever reason you buy into, the result is that you can buy the OnePlus 5T at roughly the same price — there is a $0.01 discount off your purchase. Also, you can pick up the Dash Power Bundle, which comes with a Dash Power Adapter and Dash USB Type-C cable, for $17.56, almost half of the bundle’s normal price tag.

It’s an interesting manifesto to have plastered on your website, but then again, we almost expected something like this from OnePlus, which is known to do some out-there things. What are your thoughts on the company’s coming out against discounting the OnePlus 5T? Do you agree with its stance? Let us know in the comments below and, if you are looking for Black Friday deals elsewhere, make sure to check out our round-up of the best deals we could find.