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OnePlus 2 is getting a permanent price cut in India
Seven months after its debut in India, the OnePlus 2 is getting a price cut that makes it even more attractive.
The Rs. 2,000 discount follows the similar price reduction that OnePlus offered in international markets from February 8. Starting today, the Indian OnePlus 2 16GB will cost Rs. 20,999 (down from Rs. 22,999), while the 64GB version will go for Rs. 22,999 (down from Rs. 24,999).
The brief post announcing the price cut does not specify whether customers benefit from any form of price protection – as a reminder, when OnePlus operated the price cut in its other markets, it gave refunds to users who bought the OnePlus 2 in the previous 15 days. It’s not clear if the same benefit applies to Indian customers.
As before, the OnePlus 2 can be bought through Amazon India, with free shipping and a one-unit per customer limitation.
Why is OnePlus cutting the price of its main product? According to founder Carl Pei, the company has found its “goldilocks zone” that allows it to manufacture the OnePlus 2 at a lower price thanks to economies of scale and the steady decline of component cost. Critics suggest, however, that low demand is actually to thank for this price cut, and indeed, when compared to its first device, the interest in the OnePlus 2 is definitely lower.
Besides price cuts, OnePlus is trying to drum up interest in the OnePlus 2 and OnePlus X with services like extended warranties programs and an installment plan. However, OnePlus’ most customer-friendly move remains its decision to drop the infamous invite system.
Is this new price enough to make you want to buy the OnePlus 2? Let us know your thoughts.