Xiaomi Mi TV Pro Netflix

Netflix is pushing hard to lure the very price-conscious Indian consumer. The streaming service is amongst the most expensive in the country and it looks like Netflix wants to change that. After the success of its affordable mobile-only plans, the platform is now testing the waters with new long-term subscription plans.

Netflix confirmed to Android Authority that it’s testing new three-month, six-month, and 12-month subscription plans in India. This is the first time Netflix will be testing long-term plans anywhere in the world. The new plans discount Netflix’s premium subscription in India by up to 50%.

The testing is currently limited to select users. Netflix tested its Rs 199 (~$2.81) mobile plans in India earlier this year, followed by a formal launch in the market. Similarly, the new long-term plans could also get a wider launch if Netflix’s testing proves to be successful.

The new long-term Netflix plans were first spotted by twitter user Tanmay Patel, who posted a screenshot of the deal.

New long term Netflix plans India

The new quarterly premium (4K) Netflix subscription is priced at Rs 1,919 (~$27), which is a 20% discount over what a user would pay in monthly Premium subscription fees for three months. Similarly, the six month Premium subscription plan is priced at Rs 3,359 (~$47), a discount of 30%. The annual Premium Netflix subscription plan is priced at Rs 4,799 (~$68) which is 50% less than existing prices.

Bombay Begums Upcoming Netflix Indian Original
The 25 best Indian original series to watch on Netflix and Amazon Prime Video

“We believe that our members may value the flexibility that comes from being able to pay for a few months at once. As always, this is a test and we will only introduce it more broadly if people find it useful,” Netflix told Android Authority in an emailed statement.

With these new long-term plans, the platform continues to show commitment towards the Indian market. Just last week, Netflix CEO Reed Hastings said that the company will invest Rs 3,000 crore (~$400 million) in local Indian content.

In addition to more local content, a reduction in subscription prices would definitely work in Netflix’s favor. With the Disney Plus-Hotstar collaboration on the horizon, and competition from Amazon Prime Video, Netflix has a tough challenge ahead to survive in the fast-growing Indian VoD market.