It’s hard to argue with the main selling point of Motorola’s marketing campaign for the Verizon-bound Droid Turbo 2. We’ve all had, or at least seen, phones with cracked displays, and no matter how careful we are with our devices, we’re always just a slip or bump away from disaster. In this fragile world, the Droid Turbo 2 offers some much-needed firmness.

Now Motorola is rebranding the Droid Turbo 2 as the Moto X Force and bringing it to international markets. And instead of the usual press release, it’s announcing it with a one-minute video starring Motorola President Rick Osterloh, dropping the iPhone 6S (?), the Galaxy S6, and the Moto X Force.

moto x Force (2)

Only one device makes it through alive. No surprises here – as this video from CNN shows us, the Turbo 2/X Force is capable of taking a ton of punishment.

If the promise of a shatterproof display isn’t enough for you, the Moto X Force brings the same powerful specifications as the Turbo 2, including a Snapdragon 810 processor, 3GB of RAM, a beautiful 5.4” AMOLED Quad HD, and a massive 3,760-mAh battery that’s guaranteed to take you through a day of power usage.

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Besides Rick Osterloh cracking competitors, the only other info included in Motorola’s #ShortestPressAnnouncementEver regards availability: the Moto X Force is coming to Latin America, Europe and the Middle East, and Asia Pacific from November.

What do you think of the new Moto X Force? What about Motorola’s marketing?

Bogdan Petrovan
Bogdan is the European Managing Editor of Android Authority. He loves tech, travel, and fantasy. He wishes he had more time for two of those things. Bogdan's phone is a Nexus 6P.