It’s hard to argue with the main selling point of Motorola’s marketing campaign for the Verizon-bound Droid Turbo 2. We’ve all had, or at least seen, phones with cracked displays, and no matter how careful we are with our devices, we’re always just a slip or bump away from disaster. In this fragile world, the Droid Turbo 2 offers some much-needed firmness.

Now Motorola is rebranding the Droid Turbo 2 as the Moto X Force and bringing it to international markets. And instead of the usual press release, it’s announcing it with a one-minute video starring Motorola President Rick Osterloh, dropping the iPhone 6S (?), the Galaxy S6, and the Moto X Force.

moto x Force (2)

Only one device makes it through alive. No surprises here – as this video from CNN shows us, the Turbo 2/X Force is capable of taking a ton of punishment.

If the promise of a shatterproof display isn’t enough for you, the Moto X Force brings the same powerful specifications as the Turbo 2, including a Snapdragon 810 processor, 3GB of RAM, a beautiful 5.4” AMOLED Quad HD, and a massive 3,760-mAh battery that’s guaranteed to take you through a day of power usage.

Besides Rick Osterloh cracking competitors, the only other info included in Motorola’s #ShortestPressAnnouncementEver regards availability: the Moto X Force is coming to Latin America, Europe and the Middle East, and Asia Pacific from November.

What do you think of the new Moto X Force? What about Motorola’s marketing?