Luna Band takes on Fitbit Air as global shipping finally begins

While WHOOP has long dominated the screenless fitness tracker world, that dominance has recently been shaken by the emergence of Google’s Fitbit Air and Garmin’s CIRQA Smart Band. However, those two aren’t the only challengers WHOOP may need to be concerned about, as smart ring maker Luna revealed its intentions to enter the market earlier this year. If you’ve been waiting to get a Luna Band, you won’t have to wait much longer.

Months after the Luna Band made its debut at CES, Luna announced in May that the waitlist for the wearable was open. Pre-orders started on July 4, and the first shipments were scheduled for July 31. However, Drop 1 was an invite-only experience that quickly sold out, so if you weren’t one of the over 100,000 people who signed up for the waitlist, then you missed out on that first shipment.

The good news is that Luna is opening up global availability. At IFA 2026, the company announced that the Luna Band is now shipping worldwide. That means if you were looking to pick one up, now is the time to do so.

If you’re just hearing about this band for the first time, you’re probably wondering what sets the Luna Band apart from its competitors. Although each band has the same sensors, the company claims its tracker adapts to the individual user, providing a unique experience. Once you set a goal, and the band’s operating system (LifeOS) retrains its models on your body for that specific objective. What’s probably more intriguing is that, unlike WHOOP, this device can be used without a subscription.

The Luna Band is currently available at lunazone.com. It comes with a price tag of $149 in the US, and costs the same (€149) in the EU. You can also pick from several band styles, like Aloe Green, Onyx Black, Desert Beige, Atlantic Blue, and more.