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LG announces new ThinQ brand for AI-powered products

LG's new ThinQ brand will identify the company's products that are powered by artificial intelligence and feature machine learning.

Published onDecember 22, 2017

  • LG’s new ThinQ brand will identify all of the company’s AI-driven devices.
  • The products are able to communicate with each other and other services like Google Assistant.
  • LG has been heavily focused on AI for the last year and opened Artificial Intelligence Lab in South Korea in June.

CES 2018 is right around the corner and as you may have guessed, artificial intelligence will feature heavily at the show this year. Many companies are investing in AI and machine learning, with Google even stating that it is an AI-first company. LG is headed in the same direction. It just announced a new brand to tie together all of its smart products.

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Google Cloud Platform

The new ThinQ brand will identify all of LG’s 2018 home appliances, consumer electronics, and services that use artificial intelligence. The products will feature deep learning technology and be able to communicate, not just with each other, but other devices and services as well.

This announcement follows a year where LG focused a lot of time, effort, and money on AI. Last year at CES, you might remember that the company announced DeepThinQ, its deep learning technology. It also announced that it would include Wi-Fi in all of its premium appliances. Then in June, LG launched its Artificial Intelligence Lab located South Korea. The lab’s purpose is to tie together all of the company’s AI research under the same roof.

LG already sells smart appliances under the SmartThinQ name, but says the new branding will highlight it’s intelligent products.

The push toward AI isn’t going to help just new products. Because SmartThinQ is an open platform, LG can push software updates that help the products evolve with new technologies. For example, the SmartThinQ app currently integrates with Google Assistant and Amazon Alexa, but new digital assistants or services can be added in the future.

LG will show off its new ThinQ products at CES 2018. You can see them at the ThinQ Zone from January 9-12.