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Ugh, LG: reusing a name from last year for a virtual clone of a phone from this year

The LG Q8 is not the same as last year's LG Q8 but is virtually the same as this year's LG Q Stylus Plus. My head hurts.

Published onAugust 6, 2018

An image of a Korean woman holding the 2018 version of the LG Q8.

  • LG just announced the LG Q8 — a phablet with a stylus, like a cheaper version of a Galaxy Note device.
  • However, LG released an LG Q8 last year, so it’s just reusing the name.
  • Also, the LG Q8 (2018) is a virtual clone of the LG Q Stylus Plus, launched a few months ago.

Back in June, we told you about the release of the LG Q Stylus Plus, which is a lot like a Samsung Galaxy Note device, but way cheaper. As the name suggests, it comes with a stylus (although a comparatively dumb one when you hold it up against the S Pen).

Now, LG is releasing a phone called the LG Q8, which is confusing for two reasons. First, the company released an LG Q8 last year; second, this year’s LG Q8 is virtually identical to the LG Q Stylus Plus announced less than two months ago.

If your head is spinning, don’t feel bad: mine is, too.

Is LG's revised mobile strategy actually working? Revenue and sales drop again

Just like the LG Q Stylus Plus, the LG Q8 has a 6.2-inch display, a Qualcomm Snapdragon 450, 4GB of RAM, 64GB of storage, an IP68 rating, USB Type-C connectivity, and a rear fingerprint sensor. It even comes in the same color choices: Aurora Black and Moroccan Blue.

Other than the name, I can’t really find many differences at all between the two devices.

One would thus assume that the LG Q Stylus Plus and the 2018 edition of the LG Q8 are the same devices but just rebranded for different countries. The LG Q8 (2018) only has pricing for Korea (539,000 Korean won, or ~$478) and the LG Q Stylus line saw release in India and America. So it seems that is the case.

But why? Why does LG make things so confusing? It’s hard enough to keep track of its flagship devices. I wonder if this is part of the problems affecting LG’s mobile sales…

NEXT: LG silently launches LG G7 Plus ThinQ in India like it isn’t even trying