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Humane is reportedly looking to sell its business after AI pin's rocky launch

Are the bad reviews to blame or is it something else?

Published onMay 22, 2024

Humane AI Pin hero image
Adamya Sharma / Android Authority
  • AI startup Humane is now reportedly looking for buyers.
  • The Humane AI Pin received extremely poor reviews after its launch.
  • Humane has since integrated GPT-4o in the pin for improved performance.

The Humane AI Pin created quite a buzz at the Mobile World Congress this year, where many journalists like me got to see and experience it in person for the first time. The company later sent out review units of the pin to many publications and influencers, but that backfired quickly and stunningly. Most reviewers found that the Humane AI Pin was not ready for primetime, with many of its promised features just not working the way they were supposed to. At $700 plus a subscription, the wearable device just didn’t seem like a worthy investment. YouTuber MKBHD even called it “the worst product” he has ever reviewed. Looks like the company has suffered adversely because of all the negative press.

According to Bloomberg, Humane Inc. is now seeking a buyer for its business. The company is reportedly working with a financial adviser to assist with the sale and is seeking anywhere between $750 million to $1 billion from prospective buyers.

Speaking of, there’s no word on who Humane has approached for the sale of its AI Pin startup. The company previously raised $230 million from investors, including OpenAI’s Sam Altman.

all ai pins internally + a small number externally are now running gpt-4o!
still early, but so far lots of great improvements:
14% decrease in latency
28% shorter answers
33% fewer bad answers
beyond the numbers, everything just feels smarter and more accurate (as expected)
— George Kedenburg III (@GK3) May 14, 2024

While Humane had said it would improve the AI Pin over time with software updates, founders Imran Chaudhri and Bethany Bongiorno have largely remained silent about the product and the company’s future.

Humane has recently integrated OpenAI’s GPT-4o into the pin, claiming that this enhancement significantly improves the device’s ability to understand user requests, reduces latency, provides crisper responses, and decreases the number of incorrect answers. Whether these improvements can restore the device’s reputation, which has suffered due to a wave of negative reviews, remains to be seen.

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