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Instagram began testing its hidden likes feature in Canada way back in 2019. The company then gradually extended the trial to more countries before going global last November. Now it’s possible for creators and sharers to hide Instagram likes at will.

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Instagram says the feature is all about removing the “pressure” of posting content for likes, putting user focus back on the images themselves rather than their perceived popularity. This seems like the company’s way to battle the platform’s negative aspects, as studies have linked Instagram to mental health issues.


How to hide likes on your Instagram posts

Hiding your Instagram likes is a pretty simple process now. Here’s what you have to do.

  1. Open your Instagram app.
  2. Sign in if you haven’t.
  3. Tap on your profile image to see your profile.
  4. Open the image you want to hide likes for.
  5. Press the 3-dot menu button on the top-right corner.
  6. Select Hide Like Count.

Reverting this procedure takes the exact same steps. The only difference is that you select Unhide Like Count at the end.


How to hide likes on others’ Instagram posts

Another cool feature Instagram has implemented is the ability to hide like counts on other people’s posts. You can do this easily if you’re not into that kind of data.

  1. Open your Instagram app.
  2. Sign in if you haven’t.
  3. Tap on your profile image to see your profile.
  4. Select the 3-line menu button.
  5. Go to Settings.
  6. Hit Privacy.
  7. Tap on Posts.
  8. Toggle on the Hide Like and View Counts option.

Next: How to get more followers on Instagram