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Google Assistant will be getting a lot more useful starting today. The digital voice assistant that’s available in the new Google Home connected speaker is now open to third-party app developers.

Specifically, the developer platform for Google Assistant, Actions on Google, is now allowing developers to create conversation actions that can be used by Google Home owners. The platform has been designed so that developers don’t have to make users enable a skill, like on Amazon’s Alexa platform. All the user will have to is begin a normal conversation with the connected speaker to initialize the specific app.

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Many companies are already working on apps with the Actions on Google platform, including CNBC, Yahoo Fantasy, BuzzFeed, Dominos and more. Google plans to extend this developer platform for Google Assistant to the Pixel phones as well as the company’s Allo app.  Future plans call for apps that can be used for purchases and bookings via the platform.

It will be very interesting to see just what types of apps and conversations will be made available with the Google Assistant developer platform. What would you like to see your Google Home do for you with these apps?