In a world where wearable technology revolutionizes our wrists, one company is determined not to slip away into sweet oblivion. After seeing companies like Radio-Shack and Blockbuster (who?) fail to adapt to the shifting landscape of today’s rapidly evolving tech industry, Fossil has noticed the smartwatch coming and has decided to act.
Today the long-time watch-maker unveiled seven new wearable devices, two of which are Android Wear. These Wear devices are the Q Wander (pictured above) and the Q Marshal, which is a more durable variant. Both of these devices have 44mm or 46mm circular cases with a variety of body styles and strap options. They are wireless charging capable, and their starting price is $275, which puts them into a competitive league with the Moto 360 and the Huawei Watch.
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We don’t have as accurate price information on the other wearable devices. The Smart Analog Movement series is an expansion of the Q Grant line, offering a conventional aesthetic that also boasts activity tracking and auto time zone update capabilities. The Q Motion line will add basic notification features, and those look like they’ll be going for around $95. Not bad.
This launch is part of an ongoing plan of Fossil’s to launch 100 smart wearable devices this year. The company is partnering with a number of brands to make this possible, including Chaps, Diesel, Emporio Armani, Kate Spade, Michael Kors, Misfit, and Skagen. The company seems determined to stay relevant and become a major player in the nascent wearables market.
A Fossil spokesperson was quoted saying, “We will not go quietly into the night. We will not vanish without a fight. We’re going to live on. We’re going to survive. Today, we celebrate our Independence Day.”
Okay, that might have actually been a speech from the movie Independence Day and not a press release from a Fossil spokesperson. Nevertheless, the sentiment is there.
What do you think of Fossil’s new line of devices? Will their commitment to release so many different models of wearables make them stiff competition for the likes of Motorola, Samsung, and Huawei? Let us know your predictions in the comments below.